Make your business stand out
Featured Products Promotional FeaturesPosted by: Dental Design 28th January 2024
What makes your practice stand out from the rest? Is it your team of specialists? Your unique décor? The flexibility you offer patients? In an increasingly competitive environment, it has never been more difficult to distinguish yourself from the crowd. That’s why it’s so important to continually reinvest in the business. From the team you create to your marketing activities and building maintenance, actively working on the business is essential for success in both the short- and long-term.
A major area that dental practices invest in today, is their equipment and technology. In what is becoming an increasingly digital profession, access to some of the latest equipment is vital for dental teams striving to deliver high-quality, efficient and long-lasting patient care. There are several ways in which the right equipment can impact the business.
Quality of care
Modern solutions have been designed to improve the quality of care that can be delivered across all healthcare sectors. For instance, health information technology has been identified for its potential to reduce human error, improve clinical outcomes, improve care coordination and increase efficiencies.[i] Specifically within dentistry, intraoral scanners have been shown to be significantly faster and more efficient than conventional impression methods in some cases, with no compromise in accuracy.[ii]
Improved clinical care and enhanced outcomes are just one way in which clinicians can encourage patient satisfaction, and therefore their loyalty to the practice.[iii] Good patient relationships can also positively influence professional job satisfaction,[iv] and a happy team that provides excellent dentistry is the only kind of team that will make your practice truly stand out!
Productivity
Whether attempting to tackle the backlog of NHS patients seeking care, or trying to grow and sustain your private dental business, productivity is crucial within everyday activities. In the same way that the right equipment and technology streamlines the patient experience, they can also facilitate more efficient workflows for the professional team. You need equipment that functions in the way you need it to, that will adapt to your work rather than the other way around.
The benefits are multiple – smoother daily routines for the team and faster surgery turnaround times mean more patients can be seen with no compromise in quality of care delivered. Not only does this support patient access to care, but it also optimises profitability for the business.
Reliability
Just as you need equipment to promote efficiency in the practice, you also need it to be reliable. An all-singing-all-dancing imaging machine is a fantastic investment for practices that provide a lot of implant treatment – but it is a worthless addition if it is constantly breaking down.
That’s why practices must invest in technologies that can be trusted to work consistently and correctly. Equipment must be of a high enough quality to withstand the rigours of daily life in the practice, to be durable and robust. It can help to choose a supplier with a reputation for reliable equipment, and one that offers rapid technical support in the event of a malfunction. It’s important that you are confident you can get your practice back up and running with minimal down time, should an issue occur. You need your business to stand out, but for all right reasons.
Buy right, buy once
Regardless of whether you are investing in new imaging equipment, decontamination solutions or dental units, you want to buy right first time. Most practices will follow a thorough decision-making process in order to adequately research the options on the market and determine which are most suitable for the business. Both the technology itself and the support services available alongside should be measured against the aforementioned areas, in addition to any specific criteria required for your team or patients.
For industry-leading solutions that come with exceptional customer support, consider working with RPA Dental for your dental chair, imaging equipment and decontamination needs. A range of technologies are available, including brands like Stern Weber, Castellini, MyRay, KaVo and Mocom. The team are also committed to going above and beyond the call of duty to ensure that you have all the information, inspiration and support you need to bring your vision to life. Dr Mehdi Yazdi has been a customer for some time and comments: “It has been a real pleasure working with RPA Dental over the last five years. They give me on-going support and guidance, to ensure our practice can continue to flourish and grow.”
There are many things you can do to make your practice stand out. Many of these are optimised by utilising the right technology and equipment, so investing wisely in this area is essential.
For more detail about the solutions available through RPA Dental, please visit
www.dental-equipment.co.uk, call 08000 933 975 or email info@rpadental.net
Adam Shaw Bio
My name is Adam Shaw, and I am the sales Director here at RPA Dental ltd. Married to my wife Michelle and with two teenage boys, weekends are mostly taken up with their sporting activities and social diaries.
Having started life as an apprentice engineer with RPA Dental some 24 years ago, I have seen the Dental industry change and evolve considerably since first starting with the company.
At 16, working as an engineer I attended college one day a week and after a four-year period completed my qualification in electrical and mechanical engineering. From here I spent 5 years in the service department until gaining promotion to a senior status, responsible for managing the team, running my own installation projects and keeping quality levels to a high standard.
Coming from technical background allowed me to understand the equipment specifications and fundamental surgery requirements in its entirety and offered the base line on which to move over to my commercial role in 2011.
Our emphasis has always been on service and support to our clients, and this has continued with our holistic approach to designing surgeries and assisting in an optimum workflow with our valued customers.
My role within the business now is to offer our clients the help and support required on various levels dependant on their individual needs, whilst working with our manufacturing partners to ensure our portfolio brings a complete and extensive offering.
[i] Alotaibi YK, Federico F. The impact of health information technology on patient safety. Saudi Med J. 2017 Dec;38(12):1173-1180. doi: 10.15537/smj.2017.12.20631. PMID: 29209664; PMCID: PMC5787626.
[ii] Afrashtehfar, K. I., Alnakeb, N. A., & Assery, M. K. (2022). Accuracy of intraoral scanners versus traditional impressions: A rapid umbrella review. Journal of Evidence-Based Dental Practice, 22(3), 101719.
[iii] El Dalatony MM, Alshareef RI, Alkahtani AR, Alhajri SM, Alhumaidany TM, AlQarni WA, Almuaddi AM, Aldossary MS. Patient Satisfaction as a Determinant of Patient Loyalty to the Dentist in Dental Clinics. J Patient Exp. 2023 Apr 2;10:23743735231166506. doi: 10.1177/23743735231166506. PMID: 37051112; PMCID: PMC10084532.
[iv] Le VNT, Dang MH, Kim JG, Yang YM, Lee DW. Dentist Job Satisfaction: A Systematic Review and Meta-analysis. Int Dent J. 2021 Oct;71(5):369-377. doi: 10.1016/j.identj.2020.12.018. Epub 2021 Feb 19. PMID: 33612262; PMCID: PMC9275337.
