A new era for the BACD

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Posted by: Dental Design 27th December 2022

Dr Simon Chard speaks about stepping into the role of President at the British Academy of Cosmetic Dentistry (BACD), his goals for the future and why dentists should consider joining the Academy in 2023

“One of my core goals as president of the BACD will be to continue the exceptional work of those that came before me. I didn’t take on the role to rewrite the rule book or anything like that. Instead, I want to keep supporting our members by enhancing the help we offer them and continuing to explore new, cutting-edge ways to provide the very best educational opportunities and events.

“Dentistry is a rapidly evolving industry and the BACD needs to evolve alongside it. I want to use my time to develop a unique approach to how we do this, giving our members tools they need to stay ahead of the game.”

As President, Simon is also hoping to open wider discussions on areas of the profession he’s passionate about.

“There are a few subjects I feel really strongly about and one of them is mental health. As you’re probably aware, dentistry is a profession that’s rife with mental illness – dentists are twice as likely to suffer from mental health conditions compared to people working in other professions, and this is something that needs to change. Suicide rates among dentists are also high, so I think it’s crucial that we start seeing dentistry as a community again – supporting each other through thick and thin and making sure that individuals always have somewhere to turn in times of need.

“I’m also very interested in how we can all work together to be more sustainable. In the modern day, a more eco-conscious approach is vital, so during my time as President I want to explore ways to make our conferences zero waste and to implement a generally greener way of operation. As dentists, we need to be aware of how providing top-drawer treatment impacts the environment and to think of ways that we can allow exceptional treatment and sustainability to work hand in hand. Together as a community we hold the solution, and I’m looking forward to discussing this with members of the BACD so that we can collectively ensure that the future of the Academy and dentistry as a profession is more environmentally responsible.”

With cosmetic dentistry featuring heavily in the news and articles focusing on poorly performed procedures such as “Turkey teeth”, the importance of ethically provided cosmetic dentistry cannot be understated. Simon shares his thoughts:

“In an age of social media and widespread news coverage, it can be difficult for patients and dentists alike to understand what real cosmetic dentistry looks like. Social media has transformed modern-day dentistry, and for all of the excellent perks these platforms bring, there are negatives too. That’s why it’s vital that the BACD remains ethical and relevant, not only giving professionals the knowledge they need to perform the highest quality treatment, but also ensuring that patients are educated so that they can make informed decisions. Now is the perfect time for dentists to join the BACD as the Academy is so passionate about imbuing individuals with top quality skills, taught by the best in the industry. It’s also a great place for networking and connecting with others who will take your career to the next level.

“I will also say that the BACD truly does have something for everyone. Regardless of whether you’re a newly qualified dentist or someone who has years of experience providing cosmetic care, the Academy opens the door to countless opportunities!”

As a long-time member of the BACD himself, Simon explains why the Academy is so important to him and his career:

“I’m so proud of the BACD today and the positive impact it has on members. The Academy was instrumental in guiding me to where I am today, and I’m forever grateful to those who have supported me at every step. This is what makes the BACD so special – it’s a place for everyone to learn from one another as well as to get that all-important support that can really elevate your career to new heights.

“It’s time for the BACD to reinstate real, high-quality cosmetic dentistry. I’m excited to see what the future will bring and to be President of an Academy that is committed to real excellence.”

The BACD welcomes all dental professionals with an interest in cosmetic dentistry. To find out more about becoming a member, please contact the team today.