Henry Schein UK announces expanded and updated CRITERION brand
NewsPosted by: Dental Design 8th May 2024
Henry Schein UK announced today the expansion of the company’s CRITERION® brand, which includes gloves as well as soon a head-to-toe line of personal protective equipment (PPE), including face-masks, protective eyewear, shoe covers, and more.
CRITERION is part of the global Henry Schein Brand portfolio of products. Delivering reliable quality and smart savings for health care professionals, the Henry Schein Brand portfolio includes a selection of brands and products available exclusively from Henry Schein.
Since CRITERION was established in 2003 in the United States, the brand has continued to grow, providing health care professionals around the world with a high-quality, cost-effective line of gloves. To simplify PPE purchasing for dental and medical practices, CRITERION will become the brand for all other Henry Schein PPE products, including future additions such as gowns and protective eyewear. In addition, the CRITERION brand will feature a new packaging, while the quality product inside the box will remain the same.
“We at Henry Schein are continuously working to improve the customer experience, which is why we updated the CRITERION brand to help simplify the PPE purchasing process while maintaining the quality of our products that health care professionals have come to rely on,” said Mike Nelson, Vice President, Global Own Brand Strategy and Management at Henry Schein. “With our globally top-selling gloves as the foundation of the brand, we are excited to offer head-to-toe PPE products to our customers under the CRITERION name.”
For more information about the new CRITERION brand, please visit the Henry Schein website.
