{my}dentist to ‘Smile with Lyle’
NewsPosted by: Dental Design 30th September 2022
{my}dentist teams up with Sony Pictures to celebrate its upcoming film Lyle, Lyle, Crocodile
{my}dentist has teamed up with Sony Pictures on an exciting new agreement to promote the upcoming film, Lyle, Lyle, Crocodile out in UK cinemas on October 14. The new initiative will engage both patients and {my}dentist’s practice teams to help promote children’s oral health.
Through the agreement, {my}dentist will promote Lyle, Lyle, Crocodile across its network of nearly 600 practices and will run an exclusive competition for a chance to win a family trip to New York City, including flights and accommodation, which will be promoted via digital screens and posters, as well as via its website and social media. Children visiting the practices for check-ups during September and October will also receive Lyle, Lyle, Crocodile stickers.
Meanwhile, Lyle’s toothy grin has inspired an oral health promotion where a practice teams have a chance to win an exclusive screening of the film. Any practice that hosts a ‘Kids Club’ oral health education event using new Lyle, Lyle, Crocodile branded materials during September and October will be entered in the draw.
Sarah Griffiths, {my}dentist Director of Marketing, said: “We are really pleased to be teaming up with Sony Pictures’ Lyle, Lyle, Crocodile. Lyle is a great character and with a toothy grin he was a natural fit for helping us to engage children with oral health. We have developed a suite of materials for practices to use throughout the promotional period to host kids clubs right across the UK.”
For more information, visit www.mydentist.co.uk, enter the competition at https://www.mydentist.co.uk/offers/lyle-competition or to view the Lyle, Lyle, Crocodile trailer here:
