BOS Conference: Dr Michael Mosley and the ‘Science behind the Smile’
NewsPosted by: Dental Design 22nd September 2022
On 16 September 2022, Dr Michael Mosley shared his personal and family experiences of orthodontics and the science behind the benefits of smiling at The British Orthodontic Society’s annual conference in Birmingham.
He highlighted research in The Journal of Experimental Psychology that revealed how even a fake smile can have a positive impact on mood by triggering certain facial muscles that ‘trick’ your brain into thinking you’re happy.
Never before has there been such a strong desire for a smile that not only feels healthy but looks good as well. Statistics from The British Orthodontic Society show that the demand for orthodontics continues to rise with 75% of orthodontists reporting an increase in patients.
There is a growing concern about the number of quick dental solutions on the market. These are often found online and lead to people performing their own dental work at home.
Alongside the Oral Health Foundation, The British Orthodontic Society has launched Safe Smiles – a charity campaign by that gives unbiased, trusted and expert advice about dental treatments.
Nikki Atack, BOS President, said: “As the demand for orthodontics increases, so do the options available. There’s a huge growth in online companies offering orthodontic treatments at significantly reduced prices. For many patients, it may feel like a sensible consumer-savvy choice. But this may not be the case. We want to ensure patients are given the very best advice about the safest and most effective way to have orthodontic treatment.”
“All my family has benefited from orthodontic treatment, so I was delighted to speak at the British Orthodontic Society Conference this year,” said Dr Mosley. “A big smile that can light up the room will not only make you feel good but other people as well.”
