Dragons Den shock as dental app inventors reject four offers
NewsPosted by: Dental Design 20th February 2018
As reported in the Sun, London-based Paul Varga, Tolulope Ogunsina and Matthaus Ittner approached the Dragons with a new app called ‘Playbrush’. This involves using the toothbrush as a gaming controller by attaching a small device to the toothbrush that can then connect to a phone or tablet.
The aim is to encourage children to brush their teeth for the correct amount of time.
The business had a 2016 turnover of £1.2 million and had reached £2 million by the time of filming, they had also secured a deal with Unilever. The trio requested an £100,000 investment from the Dragons for just 1 per cent stake in their firm.
Four Dragons offered the inventors of Playbrush their asking price but for a slight increase of stake in the business, to which they were met with rejection.
The business trio were willing to part with 1.25 per cent of Playbrush but left empty-handed, with the Dragons saying they expected them to be more flexible with negotiations.
