Wealthwide has won a Gold award at the 2023 Marketing Society Star Awards in the ‘Financial Services and Professional’ category, defeating some stiff competition from several large brands including Scottish Widows and Sainsbury’s bank.
Having adopted the name Wealthwide in June 2021, the specialist financial planning company for dentists demonstrated the effectiveness of its re-brand to take gold.
Three key insights were used to create the brand and the new name:
- Dentists are extremely time-poor. Every day is packed back-to back with patients – while many evenings and lunchbreaks are spent taking care of running the business. Wealthwide, therefore, needed to be as succinct as possible.
- Dentists are well-educated, hands-on and hardworking. They’re relatively wealthy but generally don’t buy into lavish, showy, glitzy financial firms. They’re not looking to be wooed by purple pin stripes and heraldic crests. They’re looking for help to organise and structure their finances to get the most out of life.
- It’s possible to be wealthy and feel financially insecure at the same time.
This became the strategic hook for the entire brand, explaining to dentists their full financial picture and exploring what they want to achieve in their work and personal life. Wealthwide is then able to highlight their options, and what decisions they can afford to make, so they can get more out of life. Hence the name Wealthwide.
Mike Hesketh – a Wealthwide client, Principal Dentist and Dental Business Coach, says “I’ve always been happy with the service provided by Thomas and his team. There did seem to be a disconnect between the old branding and the service we received. When the new brand was launched, it became apparent that the positioning and culture were reflected across the company, resulting in me referring more colleagues to Wealthwide.”
So what’s been the results? As well as creating a brand that fits neatly with the service Wealthwide offers, the company has increased its turnover by 23% since June 2021. Monthly recurring revenue has also increased by 20%, which is a key metric for the health and sustainability of the business, showing the value of ongoing financial planning rather than short term spikes in transactional services.
To support this significant growth over the last two years, Wealthwide has expanded our team by 40%, employing another Chartered Financial Planner, technical support staff as well as additional administrative team members, so it can maintain its focus on providing advice and service to its dental clients.
Thomas Dickson, the founder and MD of Wealthwide, says, “Our re-brand created a new energy, giving the team confidence the company was a growing place they could remain invested in – a place to develop their careers. It’s certainly given us an additional sense of pride in the company and undoubtedly been the impetus that’s given me more drive, enthusiasm and commitment to develop and grow the company.”