Oral-B launches Sensitivity & Gum Calm toothpaste

Everyone doesn’t welcome crisp cold mornings; those suffering from dental sensitivity can find this time of year challenging to say the least. Experienced by a wide cross-section of the population, most notably when eating or drinking cold or sweet food, or taking a gasp of cold air, sensitivity is caused by nerves which are stimulated in the dentine layer of teeth exposed by, amongst other things, tooth wear or periodontal disease.

Sensitivity is often experienced in conjunction with gum irritation. Oral-B know that strong teeth are built on healthy gums. This was the premise behind the launch of their new toothpaste, Oral-B Sensitivity & Gum Calm.  It contains stabilised stannous fluoride, which acts by blocking the dentinal tubules and thus preventing the stimuli causing the painful nerve impulses. Used regularly it will continue to block the tubules thereby providing ongoing sensitivity relief.

The inclusion of stabilised stannous fluoride also gives Oral-B’s Sensitivity & Gum Calm toothpaste an antimicrobial action, which fights plaque and consequently gum problems.  The stabilised stannous fluoride will inhibit antimicrobial growth as well as reducing the ability of bacteria to ‘stick’ to tooth and gum surfaces.

All toothpastes are not the same.  Whilst the inclusion of fluoride is a taken, to afford maximum protection, a formulation must contain other proven ingredients that work in harmony together to promote good oral health.  Oral-B Sensitivity & Gum Calm is formulated to strengthen teeth and soothe what they are built on, gums!