Clean graffiti campaign shows the power of teeth whitening

To make the launch of Westerwood Whitening, Real Good Dental created a viral marketing campaign by using water pressure to stencil writing into dirty walls in the West End of Glasgow.

Known as “clean graffiti”, the brand created a stir by writing “Imagine what we can do for your smile” outside landmarks, subway stations and the university.

The campaign was designed to display the transition from dirty to bright to alliterate its transitional whitening products.

Available only in practices, Westerwood’s Premium Whitening Gel requires a prescription from a licensed dentist.

The professional-grade whitening gel is specially formulated to deliver optimal results while minimising sensitivity and protecting your teeth from damage. The prescription-strength gel is safe, effective, and tailored to patients’ unique needs.

The PAP (Physically Activated Peroxide) professional teeth whitening system uses a combination of hydrogen peroxide and sodium bicarbonate to break down and lift away discolouration and stains from the surface of teeth. The treatment is gentle and does not cause any damage to the enamel or underlying dentin of the teeth. This method of whitening can provide up to eight shades of whitening in just one session.

The brand also has whitening strips and kits available for at-home use.

The PAP formula used in the strips and kits have been scientifically proven to whiten and brighten teeth after a few uses, as shown in the clinical trial study by the Journal of Applied Oral Science.

To find out more, visit

Real Good Dental enlists Mind Ninja to support employees with their mental health

The rise in mental health awareness is well reported within the dental profession. Despite this, little action is taken to help prepare dental students for such a high-pressure job and many report a lack of support whilst working in the dental practice.

Real Good Dental, however, is looking to support its workforce and recently hosted an event for its employees called Mental Health within Dentistry with Dr Mahrukh Khwaja, founder of Mind Ninja.

‘We’ve had a few conversations with dentists and dental nurses previously and they’ve said they have struggled with their mental health.’ Lizzy Holden, social media manager at Real Good Dental, said. ‘Many dentists suffer from burnout, it’s a risk much higher than any other profession. It’s a statistic we want to tackle.

‘Now we’re offering Real Good Dental team members gym memberships, access to mental wellbeing apps, discounts for various wellbeing support. So, we’re trying to tackle it in a few different ways.’

‘Mental wellbeing is really crucial’

The day gave attendees tools to better understand their mental health and recognise when to rest and focus on themselves. As well as giving them the tools to be more resilient to external forces.

With breakout sessions throughout the day, it gave delegates the opportunity to network, discuss their own experiences and help support each other.

‘I’m so grateful that Real Good Dental hosted today. I’m not aware of other practices or other owners that provide this level of support,’ Ushadevi Vijayakumar, dentist at University Dental Care Edinburgh, said.

‘But I’m so grateful that they’re working with this on this.

‘I was keen to learn new techniques and have a change and break from my usual routine. And there are practical things I will definitely take away from today and implement in the practice.’

If you are looking for help to achieve and maintain clinical excellence for patients, as well as access to a network of experts to support you at every turn, please visit, email or call 0131 374 7825 for further information.

Real Good Dental Makes Strategic Investment In Enamel Dental Group

Real Good Dental (“RGD”) has announced it has made a strategic investment in the Enamel Dental Group.

Since it was established in 2017, the Enamel Dental Group (“Enamel”) has grown rapidly through a focused acquisition strategy, and now comprises a total of 68 surgeries within 18 trading practices across the UK. The business has approximately 130 self-employed associates and hygienists supported by a loyal and dedicated team of over 130 support staff. The predominately private group prides itself as a local dental platform offering comprehensive dental services to both private and NHS patients.  

TriSpan with the backing of Keyhaven Capital had initially invested in RGD in June 2021 and backed this investment in the Enamel Dental Group as part of developing RGD across the UK. After successfully expanding to become the leading dental organisation in Scotland, this deal marks RGD’s move into England and taking the enlarged group to 82 practices across Scotland and England with team members now totalling some 900 people.

The Enamel Dental Group management team will continue running the group while joining forces with the wider RGD family. All practices will maintain their existing branding and current management teams. 

Zak Smith, Managing Director of Enamel Dental Group commented, “We are delighted to have found the right partners in TriSpan, Keyhaven and Real Good Dental to back our team, including loyal clinicians and support staff, in growing and developing Enamel Dental across England.”

Dr. Jagdeep Singh Hans, CEO of Real Good Dental, commented: “Enamel Dental is a fantastic group of dental practices with a best-in-class management team. Everyone at RGD is very excited about what the future holds for the wider group.”

Fady Michel Abouchalache and Joseph-Patrick Dib, Partners at TriSpan commented: “We are very proud to welcome the Enamel Dental Group into the RGD family and are looking forward to working with Jagdeep, Zak and their teams in continuing to develop Enamel and the wider group.”

Teddy Mouawad, Partner at Keyhaven commented: “This transaction is an important landmark in RGD’s evolution and we are excited to support the group in its next stage of growth.”

The deal was brokered by Simon Hughes from specialist business property adviser, Christie & Co. Simon commented, “We are delighted to have represented the shareholders of Enamel Dental Group in this transaction which maintains the independence and identity of the Enamel practices and provides the wider business a platform to meet its ambitious growth plans across the UK.”

Legal advice was provided by Paul Rosen of Katten Muchin Rosenman LLP and David Meisel of Shoosmiths, with banking requirements met by Richard Mathison and his team at Santander.

Financial terms of the transaction were not disclosed.