To make the launch of Westerwood Whitening, Real Good Dental created a viral marketing campaign by using water pressure to stencil writing into dirty walls in the West End of Glasgow.
Known as “clean graffiti”, the brand created a stir by writing “Imagine what we can do for your smile” outside landmarks, subway stations and the university.
The campaign was designed to display the transition from dirty to bright to alliterate its transitional whitening products.
Available only in practices, Westerwood’s Premium Whitening Gel requires a prescription from a licensed dentist.
The professional-grade whitening gel is specially formulated to deliver optimal results while minimising sensitivity and protecting your teeth from damage. The prescription-strength gel is safe, effective, and tailored to patients’ unique needs.
The PAP (Physically Activated Peroxide) professional teeth whitening system uses a combination of hydrogen peroxide and sodium bicarbonate to break down and lift away discolouration and stains from the surface of teeth. The treatment is gentle and does not cause any damage to the enamel or underlying dentin of the teeth. This method of whitening can provide up to eight shades of whitening in just one session.
The brand also has whitening strips and kits available for at-home use.
The PAP formula used in the strips and kits have been scientifically proven to whiten and brighten teeth after a few uses, as shown in the clinical trial study by the Journal of Applied Oral Science.
To find out more, visit https://www.westerwoodwhitening.com/