Oral-B

Oral-B announces launch of THE BIG RETHINK

The initiative seeks to make oral care more inclusive, accessible, and positive for people with disabilities, their caregivers, and dental professionals

New European-wide research released by Oral-B reveals 1/3 of the 166 million people in Europe*+ who are affected by a disability in some way have experienced gum issues in the past year*.

Of the people surveyed in the UK, France, Germany and Italy, almost half of people (47%) with disabilities have not been taught how to brush their teeth properly* and over a fifth (23%) of disabled Europeans feel demotivated when it comes to maintaining their oral health*.

Oral-B, a leading innovator in oral health is on a mission to change this with the launch of THE BIG RETHINK, its social ambition to ensure that everybody has an equitable oral care experience – whether that’s at home or in the dentist’s chair.  The brand, who is at the beginning of this journey recognizes the need to continue learning from both dental professionals and consumers who frequently experience oral health struggles to be able to make a real impact and offer an equitable oral care experience for everyone. 

To launch THE BIG RETHINK campaign, the brand is working together with the International Association for Disability and Oral Health (iADH) to help inform the approach.  The first step of this partnership is the launch of the ‘Positive Practices’ programme, designed to train and educate dental practices on how to become more confident and inclusive when it comes to their patients.   The programme will not only enable Oral-B to become more educated on the physical and mental needs of those with different types of disabilities, but it will also help them to learn how to adapt their product offering and improve the oral health outcomes of those with disabilities.  THE BIG RETHINK Content Hub will also offer relevant and helpful content for people with disabilities, their caregivers and families, as well as the professional dental health community.  Visit: https://www.oralb.co.uk/en-gb/big-rethink

As Oral-B celebrates 60 years since the launch of the first electric toothbrush in 1963, the brand continues to put consumer understanding and leading-edge technology at the heart of its product development by designing inclusive products that help to bring about positive change in oral care for everyone.  The brand is also developing a series of tools to support dentists within their practices, such as student training and accreditation programmes. 

To celebrate the launch of THE BIG RETHINK, a brand film was unveiled last night at an exclusive launch event in Frankfurt, Germany.  The event was an opportunity for Oral-B to set out its ambitions of THE BIG RETHINK and discuss the findings of The Oral Health & Disability European Study with an influential panel of speakers.  Including P&G’s Chief Executive Officer for Healthcare, Jennifer Davis, iADH spokesperson, Johanna Norderyd, British broadcaster, Nikki Fox, British influencer James Hunt from Stories About Autism and popular German actor, Andre Dietz.

Jennifer Davis, P&G Chief Executive Officer, Healthcare says: “As a leading innovator in oral health for over 70 years and the world’s #1 dentist recommended toothbrush brand, we recognise the importance of making oral care accessible to all. We are indeed at the beginning of a very exciting journey, and we will continue to learn from both dental professionals and consumers to ensure we are creating positive oral care solutions for everyone – I really believe that this is the beginning of an initiative that has a global footprint.”

Benjamin Binot, P&G Europe Oral Care Senior Vice President comments: “Addressing the significant oral health inequalities experienced by people with disabilities in Europe is a huge priority for Oral-B.  Our research shows that today, there are many oral health struggles amongst this audience – 1 in 5 (20%) of those with severe disabilities find brushing all their teeth physically challenging* and over a third of people with disabilities feel anxious or frustrated when it comes to visiting the dentist*.  We want to help change this and believe that everyone should have an equitable oral health experience.  Through our work with the iADH and the creation of the Positive Practices programme, we want to not only provide dental practices with educational materials to make their practices more inclusive, but also give the disabled community the tools they need to have more autonomy over their own oral health.

Alison Dougall, Professor in Special Care Dentistry, and an Executive Board member of iADH says; “We are delighted to have partnered with Oral-B to address the oral health struggles that are experienced by people with disabilities in Europe. Our shared values will enable us to make a huge difference to the oral care experience for people living with visible and nonvisible disabilities.  We recognise that many healthcare professionals have not received education in special care dentistry during their training, and so by raising awareness around the issue and supporting those with disabilities, we can help to make small but significant adjustments to their oral health routines.”

About the research

  • The Oral Health & Disability European Study – UK, France, Germany and Italy, was conducted by Reputation Leaders.
  • The studies were conducted between 2021 – 2022 in Germany (n=1034), France (n=1009), UK (n=2029) and Italy (n=1002). In each country the online survey sample was recruited and reported to be representative of the total adult population by age, gender and region.
  • The margin of error of a sample of 5000 adults is +/- 1.4% at a 95% confidence level for the 4 leading economies.  
  • At a country level, the margin of error of the sample relative to the total adult population was UK n=2000 (+/- 2.2%), Germany, France and Italy,  n=1000 (+/- 3.1%)

+ Assumes total EU and UK population, 2022

About The iADH (International Association for Disability and Oral Health)

The iADH is a global organization with over 8000 members from all sectors of health and social care interested in disability and oral health who work to share their scientific knowledge, research, clinical skills and collective experience to reduce barriers to care and improve oral health outcomes for people with disability

Oral-B announces its partnership with the International Association of Disability and Oral Health (iADH)

New partnership aims to help make Oral Care more accessible and for all 

Oral-B, the leading innovator in oral health, announces its partnership with the International Association of Disability and Oral Health (iADH) as part of the brand’s drive to make oral care more inclusive, accessible, and positive for people with disabilities, their caregivers, and everyone in between.

Approximately 166 million people in Europe are affected by a disability in some way and recent research reveals that a third (1/3) of those experience gum issues due to struggles with maintaining their oral health[1].  Oral-B is on a mission to ensure that everybody has an equitable oral care experience – whether that be at the dentist practice, easily accessible and personalised tips and tricks or with the products that are used at home to maintain oral health. 

Benjamin Binot, P&G Europe Oral Care Senior Vice President says: “As the leading innovator in oral health for over 70 years and the #1 dentist recommended brand, we recognise the importance of making oral care accessible to all – and continuously listen to people’s experiences with disabilities to understand how we can help them. Through this work, we have learned that oral health care struggles amongst this audience are most common because many haven’t been taught the skills they need to brush their teeth effectively, they experience a sense of inevitability about their teeth deteriorating and may be especially anxious in the dentist’s chair. As a brand, we recognize our responsibility to help ensure that oral care is accessible to all and we are proud to partner with the iADH to work to improve the experience for people living with disabilities.”

The first step of this partnership is to co-create a ‘Positive Practices’ training program designed to train and educate dental practices on how to become more confident and inclusive when it comes to their patients. 

Alison Dougall, IADH President says; “We are delighted to be working alongside Oral-B to address the significant oral health inequalities experienced by people with disabilities in Europe, through innovation, education, research and advocacy. By working together, we aim to make a positive difference to the oral care experience for people living with visible and nonvisible disabilities.

iADH exists to improve desired oral health outcomes for people with disabilities and Oral-B exists to create the best oral care outcomes by providing the most rewarding and enjoyable oral care experiences for everyone, everyday – given our shared values, it felt like a very natural fit when Oral-B approached us to come together in partnership”

The brand will also be present at this year’s Biennial iADH Congress 2022 in Paris to learn from the global members, who will be sharing their knowledge and experience to improve oral health outcomes for people with disabilities in a KOL workshop hosted by Oral-B. The findings gathered from the workshop will help to inform Positive Practices and ensure that the training programme is underpinned by insight to deliver the best outcome for change.

[1] The Oral Health & Disability European Study, March 2022, Oral-B

Oral-B and Straumann partner on a landmark alliance for scientific education

To improve the periodontal and peri-implant health of patients worldwide

Oral-B and Straumann, two of the world’s leading oral care companies, are proud to announce a new global alliance whose purpose is to elevate the importance of prevention in periodontal and peri-implant health. The alliance will set new standards in quality scientific education for dental professionals and help their patients achieve better long-term outcomes.

The Oral-B Straumann alliance has a long-term goal of delivering a holistic program of scientific events, professional courses, webinars and publications, co-created with and delivered by the world’s leading experts and thought leaders in dentistry.

The alliance was launched on 17th June 2022 with a Sponsored Scientific Session at  EuroPerio10 Copenhagen – the world’s leading congress in periodontology and implant dentistry – where both companies also presented their recent innovations for periodontal and peri-implant patients: Straumann Biomaterials solutions ranging from enhanced wound healing and bone regeneration to soft-tissue management and wound care and Oral-B iO Specialized Clean brush head, Oral-B iO10 & iOsense to empower patients in effective self-care.

“As patients around the world invest in dental implants, they need to recognize that self-care around implants is just as important as around their natural teeth. The Oral-B/Straumann Alliance will play an important role in enabling ongoing dialogue between dental professionals and their patients so both understand the most up to date science on prevention of implant-related diseases and promotion of periodontal health”, says J. Leslie Winston, Vice President, Global Health Care R&D, Procter & Gamble.

Ari Zucker, Vice President, Global Head of Biomaterials, Straumann Group, adds: “Prevention of tooth or implant loss is for many years an important topic for us in the Straumann Group. As one of the world’s leading dental implant companies, we work closely with experts from the research and clinical fields to address the issues caused by peri-implantitis and periodontitis. The Alliance with Oral-B complements our efforts and offers a solid ground for further scientific and educational activities that will enable more dental professionals to improve their patients’ lives.”

Oral-B & Straumann Alliance: Partnering to Amplify the Importance of Prevention

The vision for the Oral-B Straumann Alliance is ambitious: an unwavering commitment to amplifying the importance of prevention through scientific education, helping dental professionals and their implant and periodontal patients achieve better outcomes.

Starting with the Sponsored Scientific Session at Europerio10 in Copenhagen on 17th June 2022, the alliance will be rolled out over a series of scientific exchange activities that include a forthcoming scientific symposium at the American Academy of Periodontology annual meeting in October 2022, as well as continuing education courses, webinars and publications- all developed with and delivered by the world’s leading experts and thought leaders- focusing on the importance of preventive clinical and self-care for the life cycle of the implant and general periodontal health.

The Sponsored Scientific Session “Limiting periodontal and peri-implant diseases during and beyond the pandemic: from the chair to self-care.” was presented at Europerio10 by Dr. Martina Stefanini (University of Bologna), Prof Giorgio Pagni (University of Milan) and Prof Filippo Graziani (University of Pisa). Reflecting on the importance and potential impact of the Oral-B Straumann alliance, Prof Graziani remarked:“I strongly believe that with the changes in the society and patients’ behaviors it is fundamental to provide a large array of solutions for general health. There are so many opportunities that any patient may get confused by the plethora of products and indications. Thus, this alliance should be cherished in order to simplify the life of our patients and provide additional benefits for their health.”

Periodontal Disease: the #1 cause of tooth loss

Tooth loss is a major global oral health concern: 69 % of 35-44-year-olds in the US have lost at least one permanent tooth[1] while in Europe 30 % of 65-74-year-olds have no natural teeth left[2]. With periodontal disease being the number one cause of tooth loss in adults-and prevalent in up to 50 % of the global adult population- its impacts can have a detrimental effect on the quality of a patient’s life, with a growing volume of scientific evidence that consistently highlights the association between periodontal disease and a number of systemic conditions, such as Type 2 diabetes, cardiovascular disease and Alzheimer’s disease.[3]

The economic impacts of periodontal disease (both on the individual and society as a whole) are no less significant: A single tooth implant costs 2,000-5,000 euros and to protect their investment, patients must be educated on how to remove plaque (the dominant risk factor for oral disease) and prevent periodontal & peri-implant diseases, with dental professionals playing a central role in this process.

Prevention Pays Off

Studies show that the removal of 80-85 % of oral biofilm twice a day as part of a patient’s self-care routine can maintain oral and implant health.[4] And as we emerge from the pandemic prevention of periodontal disease is more important now than ever, with recent research finding that Covid-19 patients with periodontitis are 3.5x more likely to be admitted to intensive care and 9x more likely to die than Covid-19 patients with healthy gums.[5] Beyond the significant personal benefit to the patient, recent studies have also shown that eliminating the burden of gingivitis and increasing the diagnosis and treatment rate of periodontitis to 90% in 6 European countries shows a positive return on investment for society over a 10-year period.[6]

Trusted Science, Trusted Brands, Indispensable Partners for Dental Professionals

Both Oral-B & Straumann are innovation leaders in their respective fields: the former with its range of proven personal oral hygiene products -the #1 dentist recommended brand worldwide- and the latter as the world-leading brand for confidence in esthetic dentistry and a gold standard in implantology. With their extensive portfolios of breakthrough oral care products and biomaterials, Oral-B and Straumann will support the launch of the alliance by presenting to dental professionals an upcoming range of new innovations for successful patient outcomes:

Oral-B iO Specialized Clean Brush Head: Brushing personalized to the needs of Implant Patients

The highly anticipated Specialized Clean brush head-with its distinctive bristle field designed with dental professionals exclusively for the Oral-B iO series of electric rechargeable toothbrushes- combines oscillation-rotation with the gentle energy of microvibrations to effectively reach and clean around implant restorations and other hard-to-reach areas that require special focus.

Findings from a recent case study of implant patients who used the Oral-B iO9 round brush heads together with the Specialized Clean brush head showed a 62.7 % reduction in plaque 8 weeks after switching to iO from their regular toothbrush; in line with previously published research showing the superior oral hygiene benefits in favour of Oral-B iO versus a manual toothbrush. In a recent study, 3 times more patients with swollen gums who used Oral-B iO were categorized as generally healthy over an 8-week period compared to those patients using a manual toothbrush.[7]

Oral-B iO10 with iOsense: Technology for better self-care

Launching in September 2022, Oral-B iO10 with iOsense offers real-time coaching via Artificial Intelligence and the Oral-B app, making it even simpler to establish good oral hygiene habits without the need to bring your phone into the bathroom. The iOsense™ Smart Charger personalizes your clean with live coaching to guide how, when and where you brush by providing real-time feedback on your brushing via the LEDs built into the charger, ensuring the user brushes thoroughly, with optimal pressure and for the dental professional recommended duration.  

Research shows a positive correlation between app usage and improved oral hygiene.[8] And a recent analysis of 16.7 million anonymized real world brushing sessions using the Oral-B app and Oral-B® smart-connected oscillating-rotating toothbrushes found that real-time feedback using Position Detection resulted in:[9]

  • Excellent brushing thoroughness: with an average of 94% of brushing zones covered and with 8 out of 10 brushing sessions producing complete coverage.
  • Longer Brushing: Brushing sessions with real-time app feedback lasted on average 2m43s, 21.6 % longer than brushing sessions without the app and helping users ensure they brush for the dental professional recommended 2 minutes. With the average brushing session with a manual toothbrush reported to be just 46 seconds long there has never been a better time adopt interactive brush technology to help establish better brushing behaviors.

Straumann Biomaterials: proven technologies to help dental professionals set their patients up for success

Equally significant is the contribution to dentistry by Straumann, a global leader in the field of dental implants and an important player in the biomaterials market. Offering the industry’s most comprehensive biomaterials portfolio, Straumann provides dental professionals with a unique range in oral regeneration that covers a large range of indications, from enhanced wound healing and bone regeneration to soft-tissue management and wound care:

  • Straumann® Emdogain®: a unique gel containing enamel matrix derivative with an impressive scientifical background of over 1000 publications[10], including multiple 10-year follow-up studies[11], and over 25 years of clinical experience. Based on its success and thanks to a new, shorter, and thinner applicator, Emdogain® FL can now be applied by specialists, general practitioners, and dental hygienists in a flapless approach connected to the hygiene phase of the periodontal treatment.[12]
  • Jason® membrane – a pericardium-based collagen membrane with a long barrier function, tensile strength, and easy handling.[13],[14]
  • Straumann® XenoGraft – an easy-to-handle bovine bone graft that provides long-term volume stability.
  • Labrida BioCleanTM – a proven solution for effective debridement of teeth and dental implant surfaces as part of maintenance or treatment protocols provided by specialists, general practitioners, and even dental hygienists.[15],[16]

References:

[1]https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4028797/#:~:text=Statistics%20provided%20by%20the%20American,of%20their%20permanent%20teeth6 (accessed April 2022)

[2] https://www.euro.who.int/en/health-topics/disease-prevention/oral-health/data-and-statistics#:~:text=Dental%20caries%20and%20severe%20periodontal,cases%20per%20100%20000%20people (accessed April 2022)

[3] https://www.scientificamerican.com/custom-media/a-scientific-approach-to-cleaning-your-mouth/ (accessed April 2022)

[4] Wingrove S. Why personalized oral hygiene technology matters. Compend Contin Educ Dent. 2022;43(suppl 1):1-4

[5] Marouf N, Cai W, Said KN, et al. Association between periodontitis and severity of COVID-19 infection: A case-control study. J Clin Periodontol 2021; 48(4): 483-91

[6] Bouchard, Carner, Carter et al., Time to take gum disease seriously, The Economist Intelligence Unit, 2021

[7] Grender J, Goyal CR, Qaqish J, Adam R. Int Dent J 2020 70 (Suppl 1) S7-S15

[8] Tonetti, MS, Deng, K, Christiansen, A, et al.. J Clin Periodontol. 2020; 47: 1219– 1226.

[9]  Thurnay S, Adam R, Meyners M.  Oral Health Prev Dent. 2022 Jan 20;20(1):1-10. doi: 10.3290/j.ohpd.b2572911. PMID: 35049247

[10] According to PUBMED search for “Emdogain” or “enamel matrix derivative”

[11] Sculean A, Kiss A, Miliauskaite A, Schwarz F, Arweiler NB, Hannig M. Ten-year results following treatment of intra-bony defects with enamel matrix proteins and guided tissue regeneration. J Clin Periodontol. 2008 Sep;35(9):817-24

[12] Graziani F, Gennai S, Petrini M, Bettini L, Tonetti M. Enamel matrix derivative stabilizes blood clot and improves clinical healing in deep pockets after flapless periodontal therapy: A Randomized Clinical Trial. J Clin Periodontol. 2019 Feb; 46(2):231-240.

[13] Rothamel et al. 2012, Biocompatibility and Biodegradation of a Native, Porcine Pericardium Membrane. Results from in vitro/in vivo Examination, J. Int J Oral Maxillofac Implants, 27(1):146-54.

[14] Barbeck et al. 2015, Porcine dermis and pericardium-based, non-cross-linked materials induce multinucleated giant cells after their in vivo implantation: A physiological reaction? J Oral Implantol., 41(6):e267-81.

[15] Wohlfahrt JC, Aass AM, Koldsland OC: Treatment of peri-implant mucositis with a chitosan brush-A pilot randomized clinical trial. Int J Dent Hyg 2019;17:170-176.

[16] Wohlfahrt JC, Evensen BJ, Zeza B, Jansson H, Pilloni A, Roos-Jansaker AM, Di Tanna GL, Aass AM, Klepp M, Koldsland OC: A novel non-surgical method for mild peri-implantitis- a multicenter consecutive case series. Int J Implant Dent 2017;3:38.

Oral-B launches iO10 with iOSense

As Artificial Intelligence makes its way into almost every facet of life, it makes sense that our oral health routine gets a smart upgrade too. Oral-B® is pleased to announce its latest technological innovation: Oral-B iO™ 10 with iOSense™.

The new iO10 with iOSense, the latest addition to the iO range, is set to revolutionise the way we brush our teeth with a personalised experience like never before. It is accompanied by a smart device called iOSense, which offers real-time guidance with the aid of AI and a personalized brushing experience that ensures healthier gums and teeth.

It guides you when to brush: the iOSense has a timer for optimal brushing time and a Wi-Fi clock.  It also tells you where to brush: the intuitive iOSense lights mean you’ll never miss a spot.  And last, but not least, it tells you how to brush: the Oral-B® App tracks your goals and provides personalizes feedback after every brushing.

Oral-B® iO’s revolutionary micro-vibration technology removes 100% more plaque than a manual brush to give you that professional clean feeling, at home, improving your oral health and contributing to better overall body health​. However, it’s not only about what the iO can do, it’s also about how it makes you feel. Using iO10 is a truly sensorial experience that will transform the act of brushing into something you have to do into something you want to do. 

The Oral-B® iO 10 Design comes in two new galactic-inspired brush designs, cosmic black and stardust white.

Courtesy of Dr Amit Patel

New iO Specialised Clean Head

In addition, Oral-B has launched a new replacement head to fit their iO range of electric toothbrushes called Specialised Clean.  It features tufted bristles for cleaning around implants and interdental spaces.  The company asked periodontist, Dr Amit Patel, to try the new head in advance of launch and he found it helped patients access and clean hard to reach areas. Furthermore, he felt “it helped patients improve their oral hygiene around their implants, too”. 

He selected ten implant patients to test-drive the head. Those who were shown evidence of bleeding on probing and inflammation of the peri-implant tissues were then given the Specialised Clean Oral-B iO toothbrush for a period of three months and re-evaluated both clinically and with an open-ended questionnaire to assess improvement (or otherwise).

When re-evaluating the patients after three months, the feedback was positive, and the patients reported that their teeth ‘had never felt cleaner’ and that their gums had felt better with no associated bleeding. 

Dr Patel was encouraged that some patients suggested it was far easier to use the Specialised Clean head in the posterior region interproximally than interdental brushes, especially if they had larger spaces.

Clinically, all patients showed a significant improvement in bleeding on probing around their implants due to the reduction in plaque in these sites.

He concluded that, “On-going periodontal therapy is well supported by patients using the Oral B iO and the Specialised Clean head has a role in the maintenance of their implants”.  If you would like a sample of the new brush head please contact your local Oral-B Territory Manager for more information or call 0870-2421850 or email customerservice@dentalcare.co.uk.

New iO Specialised Clean Head

Oral-B have launched a new replacement head to fit their iO range of electric toothbrushes called Specialised Clean.  It features tufted bristles for cleaning around implants and interdental spaces.  The company asked periodontist, Dr Amit Patel, to try the new head in advance of launch and he found it helped patients access and clean hard to reach areas. Furthermore, he felt “it helped patients improve their oral hygiene around their implants, too”. 

He selected ten implant patients to test-drive the head. Those who were shown evidence of bleeding on probing and inflammation of the peri-implant tissues were then given the Specialised Clean Oral-B iO toothbrush for a period of three months and re-evaluated both clinically and with an open-ended questionnaire to assess improvement (or otherwise).

When re-evaluating the patients after three months, the feedback was positive, and the patients reported that their teeth ‘had never felt cleaner’ and that their gums had felt better with no associated bleeding. 

Dr Patel was encouraged that some patients suggested it was far easier to use the Specialised Clean head in the posterior region interproximally than interdental brushes, especially if they had larger spaces.

Clinically, all patients showed a significant improvement in bleeding on probing around their implants due to the reduction in plaque in these sites.

He concluded that, “On-going periodontal therapy is well supported by patients using the Oral B iO and the Specialised Clean head has a role in the maintenance of their implants”.  If you would like a sample of the new brush head please contact your local Oral-B Territory Manager for more information or call 0870-2421850 or email customerservice@dentalcare.co.uk.

Brush Like A Pro With Mo

Oral-B is on a mission to educate the UK on the importance of a good oral health routine, after research found that one in three families (33%) in the UK are in dental crisis, following a lack of dental care in the last 12 months.

Oral-B have launched a new TV advert featuring multiple Olympic, World and European Champion Athlete and dad of four, Sir Mo Farah CBE, who knows all about the importance of keeping teeth in good condition. A few years ago Mo had a serious tooth infection which saw him admitted to hospital and miss a period of training.  Mo is partnering with Oral-B to help raise awareness of the importance of good oral health and to inspire the nation to adopt better oral care routines at home.

“Good dental hygiene is crucial to everyday health,” said Farah.“I’m a prime example of the effect dental issues can have on personal health and the ability to perform in your job. I urge the nation to look after theirs and their children’s teeth and general oral health, just as they would other aspects of their wellbeing, to keep them away from any nasties that poor oral hygiene can lead to.”

Oral-B is proud to partner with Mo Farah to improve the oral health of the nation, by inspiring people to adopt better oral care habits from an early age and to #BrushLikeAProWithMo.

Sir Mo Farah Visits Thomas Tallis School in partnership with Oral-B

Together Oral-B and Sir Mo are on mission to raise awareness of the importance of good oral health and get the nation to #BrushLikeAProPrepLikeMo

Sir Mo Farah paid a surprise visit to Thomas Tallis School in Eltham, South-East London, to educate the year 8 students about the importance of good oral health.

The visit came after research, commissioned by Oral B, found that one in three children have experienced teeth and dental problems since the start of the pandemic, such as bleeding gums, tooth ache and cavities. The research also revealed:

  • A staggering one in three children have experienced dental issues during the pandemic, leading to 22% of parents having to remove teeth, fit temporary fillings or fix braces
  • 31% of parents also admitted that their children sometimes go to school having not brushed their teeth
  • Nearly half of children (44%) will avoid brushing their teeth at all costs, leading to 31% of parents resorting to bribery, offering their kids rewards for a good toothbrush, incl. a later bedtime in exchange for a 2 minute brush, offering more TV time or playing games
  • Sir Mo knows first-hand about the importance of keeping teeth in tip top condition after his own oral health issue resulted in him being admitted to hospital and missing a period of training.

Mo explains: “A few years ago I had nasty dental issue that meant I was unable to train at a key time. It made me realise just how important oral health is, not only for the benefit of your teeth and gums, but also for your overall health.”

Mo was accompanied to the school by Oral B Dentist Jaz Gulati. Together they hosted an assembly, providing information and tips on how the children can improve their own oral health at home. Each of the 270 children in attendance was gifted an Oral-B electric toothbrush, toothpaste and floss so they could put into practice what they learned.

Oral health doesn’t only affect the mouth, it can impact overall body health. To bring this message home, Mo also hosted a PE lesson with a small group of pupils. Sir Mo said “Recognising oral care is a key part of my physical well-being, my coaches and I had to reassess how I managed my oral health and as part of this my dentist recommended that I switch to an Oral B electric toothbrush for better plaque removal.”

The UK has a long history of poor oral health, with the majority of Brits seeing the dentist less frequently than recommended and following poor routines at home, and with restricted access to dental care and disrupted routines throughout the pandemic, those adults surveyed shone a light on their own dental health with 44% confirming theirs has deteriorated more than usual, since March 2020.

Claire Berry Says ‘Prevention is Preferable’ (S04 E04)

The final guest of Season 4 – and Oral-B Month here on The Probe Dental Podcast – is Multi-Award-Winning Dental Hygienist Claire Berry.

Claire is a former Army dental hygienist, having served 7 years, an author, a Key opinion leader for Oral-B and Ivoclar Vivadent, a Swiss Dental Academy trainer for EMS and Ambassador for Boutique Whitening and the BSDHT.

Claire discusses life in lockdown and how the pandemic has affected even the strongest of us, life as a hygienist in the army, and how prevention is preferable when it comes to treating teeth.

Listen here or wherever you get your podcasts, including Apple Podcasts, Google Podcasts, Spotify and more:

 

Claire Berry

For more from Claire, visit: https://www.clairelouiseonline.co.uk/ 

Her books, and , are available here – and you can find her on Facebook, Twitter and Instagram.

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Season 4 of The Probe Dental Podcast is presented by Oral-B.

Oral-B® is the worldwide leader in the over $5 billion brushing market. Part of the Procter & Gamble Company, the brand includes manual and electric toothbrushes for children and adults, oral irrigators and interdental products, such as dental floss.

Oral-B, the brand that pioneered the electric toothbrush and connected brushing, recently unveiled its most revolutionary technology to date, the Oral-B iO™. An unprecedented advancement of the brushing experience, Oral-B iO™ sets a new industry benchmark, representing inspired research that elevates user expectations in experience, technology, design and performance like never before.

Oral-B iO strikes the right balance between effectiveness and experience and reimagines how a brush performs, cleans and feels. Oral-B iO is the result of six years of dedicated research with dental professionals to ensure people have the best possible oral health outcomes at home. The brush offers a unique blend of innovative features, such as a linear magnetic drive and redesigned brush head, to deliver superior oral health.

For more information, please visit: https://www.oralb.co.uk/en-gb/spotlight

Oral-B works very closely with dental professionals and it is very proud to sponsor this podcast.

Amit Patel’s Reality Check (S04 E03)

Specialist Periodontist Amit Patel discusses how the pandemic has affected patients, how social media doesn’t always have a positive impact on the dental industry, how dental education has evolved as a result of recent lockdowns and more in this unmissable edition of The Probe Dental Podcast.

For more from Amit Patel, visit https://www.specialistinperiodontics.com/

Listen here or wherever you get your podcasts, including Apple Podcasts, Google Podcasts, Spotify and more:

 

Amit Patel

—

Season 4 of The Probe Dental Podcast is presented by Oral-B.

Oral-B® is the worldwide leader in the over $5 billion brushing market. Part of the Procter & Gamble Company, the brand includes manual and electric toothbrushes for children and adults, oral irrigators and interdental products, such as dental floss.

Oral-B, the brand that pioneered the electric toothbrush and connected brushing, recently unveiled its most revolutionary technology to date, the Oral-B iO™. An unprecedented advancement of the brushing experience, Oral-B iO™ sets a new industry benchmark, representing inspired research that elevates user expectations in experience, technology, design and performance like never before.

Oral-B iO strikes the right balance between effectiveness and experience and reimagines how a brush performs, cleans and feels. Oral-B iO is the result of six years of dedicated research with dental professionals to ensure people have the best possible oral health outcomes at home. The brush offers a unique blend of innovative features, such as a linear magnetic drive and redesigned brush head, to deliver superior oral health.

For more information, please visit: https://www.oralb.co.uk/en-gb/spotlight

Oral-B works very closely with dental professionals and it is very proud to sponsor this podcast.

Gives Patients the ‘Heads Up’

Worn toothbrushes remove less plaque. With Oral-B power toothbrushes, it is a combination of the head and handle configuration, which work in perfect synergy, to give the user the ultimate clean. The small round head mimics the action used in dental prophylaxis as it gently contours each tooth.

Convincing patients to change their toothbrush head regularly is not an easy task and can be a sensitive subject. Oral-B has launched a new brush head, called CleanMaximiser, which indicates when users should buy a replacement. Following dental professional recommendation, the bristles will change colour from green to yellow, after three months of use, indicating it’s time for a new brush head. The CleanMaximiser refills are compatible with all Oral-B models except the Pulsonic and iO.