Sir Mo Farah Visits Thomas Tallis School in partnership with Oral-B

Together Oral-B and Sir Mo are on mission to raise awareness of the importance of good oral health and get the nation to #BrushLikeAProPrepLikeMo

Sir Mo Farah paid a surprise visit to Thomas Tallis School in Eltham, South-East London, to educate the year 8 students about the importance of good oral health.

The visit came after research, commissioned by Oral B, found that one in three children have experienced teeth and dental problems since the start of the pandemic, such as bleeding gums, tooth ache and cavities. The research also revealed:

  • A staggering one in three children have experienced dental issues during the pandemic, leading to 22% of parents having to remove teeth, fit temporary fillings or fix braces
  • 31% of parents also admitted that their children sometimes go to school having not brushed their teeth
  • Nearly half of children (44%) will avoid brushing their teeth at all costs, leading to 31% of parents resorting to bribery, offering their kids rewards for a good toothbrush, incl. a later bedtime in exchange for a 2 minute brush, offering more TV time or playing games
  • Sir Mo knows first-hand about the importance of keeping teeth in tip top condition after his own oral health issue resulted in him being admitted to hospital and missing a period of training.

Mo explains: “A few years ago I had nasty dental issue that meant I was unable to train at a key time. It made me realise just how important oral health is, not only for the benefit of your teeth and gums, but also for your overall health.”

Mo was accompanied to the school by Oral B Dentist Jaz Gulati. Together they hosted an assembly, providing information and tips on how the children can improve their own oral health at home. Each of the 270 children in attendance was gifted an Oral-B electric toothbrush, toothpaste and floss so they could put into practice what they learned.

Oral health doesn’t only affect the mouth, it can impact overall body health. To bring this message home, Mo also hosted a PE lesson with a small group of pupils. Sir Mo said “Recognising oral care is a key part of my physical well-being, my coaches and I had to reassess how I managed my oral health and as part of this my dentist recommended that I switch to an Oral B electric toothbrush for better plaque removal.”

The UK has a long history of poor oral health, with the majority of Brits seeing the dentist less frequently than recommended and following poor routines at home, and with restricted access to dental care and disrupted routines throughout the pandemic, those adults surveyed shone a light on their own dental health with 44% confirming theirs has deteriorated more than usual, since March 2020.

Claire Berry Says ‘Prevention is Preferable’ (S04 E04)

The final guest of Season 4 – and Oral-B Month here on The Probe Dental Podcast – is Multi-Award-Winning Dental Hygienist Claire Berry.

Claire is a former Army dental hygienist, having served 7 years, an author, a Key opinion leader for Oral-B and Ivoclar Vivadent, a Swiss Dental Academy trainer for EMS and Ambassador for Boutique Whitening and the BSDHT.

Claire discusses life in lockdown and how the pandemic has affected even the strongest of us, life as a hygienist in the army, and how prevention is preferable when it comes to treating teeth.

Listen here or wherever you get your podcasts, including Apple PodcastsGoogle PodcastsSpotify and more:

 

Claire Berry

For more from Claire, visit: https://www.clairelouiseonline.co.uk/ 

Her books, and , are available here – and you can find her on FacebookTwitter and Instagram.

Season 4 of The Probe Dental Podcast is presented by Oral-B.

Oral-B® is the worldwide leader in the over $5 billion brushing market. Part of the Procter & Gamble Company, the brand includes manual and electric toothbrushes for children and adults, oral irrigators and interdental products, such as dental floss.

Oral-B, the brand that pioneered the electric toothbrush and connected brushing, recently unveiled its most revolutionary technology to date, the Oral-B iO™. An unprecedented advancement of the brushing experience, Oral-B iO™ sets a new industry benchmark, representing inspired research that elevates user expectations in experience, technology, design and performance like never before.

Oral-B iO strikes the right balance between effectiveness and experience and reimagines how a brush performs, cleans and feels. Oral-B iO is the result of six years of dedicated research with dental professionals to ensure people have the best possible oral health outcomes at home. The brush offers a unique blend of innovative features, such as a linear magnetic drive and redesigned brush head, to deliver superior oral health.

For more information, please visit: https://www.oralb.co.uk/en-gb/spotlight

Oral-B works very closely with dental professionals and it is very proud to sponsor this podcast.

Amit Patel’s Reality Check (S04 E03)

Specialist Periodontist Amit Patel discusses how the pandemic has affected patients, how social media doesn’t always have a positive impact on the dental industry, how dental education has evolved as a result of recent lockdowns and more in this unmissable edition of The Probe Dental Podcast.

For more from Amit Patel, visit https://www.specialistinperiodontics.com/

Listen here or wherever you get your podcasts, including Apple PodcastsGoogle PodcastsSpotify and more:

 

Amit Patel

Season 4 of The Probe Dental Podcast is presented by Oral-B.

Oral-B® is the worldwide leader in the over $5 billion brushing market. Part of the Procter & Gamble Company, the brand includes manual and electric toothbrushes for children and adults, oral irrigators and interdental products, such as dental floss.

Oral-B, the brand that pioneered the electric toothbrush and connected brushing, recently unveiled its most revolutionary technology to date, the Oral-B iO™. An unprecedented advancement of the brushing experience, Oral-B iO™ sets a new industry benchmark, representing inspired research that elevates user expectations in experience, technology, design and performance like never before.

Oral-B iO strikes the right balance between effectiveness and experience and reimagines how a brush performs, cleans and feels. Oral-B iO is the result of six years of dedicated research with dental professionals to ensure people have the best possible oral health outcomes at home. The brush offers a unique blend of innovative features, such as a linear magnetic drive and redesigned brush head, to deliver superior oral health.

For more information, please visit: https://www.oralb.co.uk/en-gb/spotlight

Oral-B works very closely with dental professionals and it is very proud to sponsor this podcast.

Gives Patients the ‘Heads Up’

Worn toothbrushes remove less plaque. With Oral-B power toothbrushes, it is a combination of the head and handle configuration, which work in perfect synergy, to give the user the ultimate clean. The small round head mimics the action used in dental prophylaxis as it gently contours each tooth.

Convincing patients to change their toothbrush head regularly is not an easy task and can be a sensitive subject. Oral-B has launched a new brush head, called CleanMaximiser, which indicates when users should buy a replacement. Following dental professional recommendation, the bristles will change colour from green to yellow, after three months of use, indicating it’s time for a new brush head. The CleanMaximiser refills are compatible with all Oral-B models except the Pulsonic and iO.

 

Ian Dunn on the S3 Guidelines for Periodontitis (S04 E01)

Periodontology guru Ian Dunn joins us for this episode of The Probe Dental Podcast, presented by Oral-B, to discuss the S3 Guidelines introduced by the British Society of Periodontology (BSP).

Ian talks us through the 4 steps of the S3 Guidelines and how complicated perio treatment really is.

Find out more about the S3 Guidelines at https://www.bsperio.org.uk/professionals/bsp-uk-clinical-practice-guidelines-for-the-treatment-of-periodontitis

Listen here or wherever you get your podcasts, including Apple PodcastsGoogle PodcastsSpotify and more:

 

For more from Ian Dunn, who delivers a range of perio courses and training, visit https://periocourses.co.uk/

Ian Dunn

Season 4 of The Probe Dental Podcast is presented by Oral-B.

Oral-B® is the worldwide leader in the over $5 billion brushing market. Part of the Procter & Gamble Company, the brand includes manual and electric toothbrushes for children and adults, oral irrigators and interdental products, such as dental floss.

Oral-B, the brand that pioneered the electric toothbrush and connected brushing, recently unveiled its most revolutionary technology to date, the Oral-B iO™. An unprecedented advancement of the brushing experience, Oral-B iO™ sets a new industry benchmark, representing inspired research that elevates user expectations in experience, technology, design and performance like never before.

Oral-B iO strikes the right balance between effectiveness and experience and reimagines how a brush performs, cleans and feels. Oral-B iO is the result of six years of dedicated research with dental professionals to ensure people have the best possible oral health outcomes at home. The brush offers a unique blend of innovative features, such as a linear magnetic drive and redesigned brush head, to deliver superior oral health.

For more information, please visit: https://www.oralb.co.uk/en-gb/spotlight

Oral-B works very closely with dental professionals and it is very proud to sponsor this podcast.

May is Oral-B Month on The Probe Dental Podcast

Following the success of its first three series, Season 4 of The Probe Dental Podcast is presented by Oral-B, the worldwide leader in the over $5 billion brushing market.

New episodes premiere every Tuesday in May with the following line-up:

  • Tuesday 4th May: Periodontology guru Ian Dunn discusses the S3 Guidelines introduced by the British Society of Periodontology.
  • Tuesday 11th May: The tooth fairy, Faye Donald, visits to divulge her process and preference for motivating patients to maintain their oral health, patient communication techniques, and why Test Drive is the most important tool in her arsenal.
  • Tuesday 18th May: Specialist Periodontist Amit Patel discusses how the pandemic has affected patients, how social media doesn’t always have a positive impact on the dental industry, how dental education has evolved as a result of recent lockdowns and more.
  • Tuesday 25th May: Claire Berry talks prevention and aesthetics, as well as her time as a dental hygienist in the British Army and how the dental industry has shifted following lockdown.

‘We’ve been astounded by the early success of The Probe Dental Podcast and its continued growth,’ said James Cooke, host and editor of The Probe. ‘We are thrilled to work with a brand the calibre of Oral-B on this next series and, without giving too much away, I can tell you now that we have some fantastic conversations coming up with Ian, Fay, Amit and Claire. You don’t want to miss them.’

The Probe Dental Podcast is available to listen to on-demand at the-probe.co.uk/podcast, as well as all major podcast platforms, such as Apple Podcasts, Spotify, and Google Podcasts.

Part of the Procter & Gamble Company, the Oral-B includes manual and electric toothbrushes for children and adults, oral irrigators and interdental products, such as dental floss.

Oral-B, the brand that pioneered the electric toothbrush and connected brushing, recently unveiled its most revolutionary technology to date, the Oral-B iO™. An unprecedented advancement of the brushing experience, Oral-B iO™ sets a new industry benchmark, representing inspired research that elevates user expectations in experience, technology, design and performance like never before.

Oral-B iO strikes the right balance between effectiveness and experience and reimagines how a brush performs, cleans and feels. Oral-B iO is the result of six years of dedicated research with dental professionals to ensure people have the best possible oral health outcomes at home. The brush offers a unique blend of innovative features, such as a linear magnetic drive and redesigned brush head, to deliver superior oral health.

For more information, please visit: https://www.oralb.co.uk/en-gb/spotlight

Oral-B works very closely with dental professionals and it is very proud to sponsor this podcast.

Oral-B teams with University of Leeds to help dental professionals address childhood tooth decay

Addressing the issue of childhood tooth decay, will involve some difficult conversations with parents and carers. Oral-B has worked with the University of Leeds to develop a range of material to help dental professionals address the issue in a positive, non-judgemental way, which will help foster on-going good oral health habits amongst children. Establishing tooth brushing and healthy eating in early childhood is a strong predictor of oral health in adult life.

The material is available to download on Oral-B’s professional website, www.dentalcare.co.uk. There’s a range of age specific leaflets for those who prefer hard copies for patients to take home. Alternatively, those wanting a digital format can download one of several videos, which include guidance and tips for cleaning, explaining why baby teeth do matter, and the importance of healthy eating.

TOWIE star’s trip to dentist reaches Instagram generation

Essex dentists Andy Sharpe, Katy Charlton and Daniel Golebiowski are hoping their practice’s appearance in hit TV reality show, The Only Way Is Essex (TOWIE), will help to highlight the importance of regular dental check-ups.

The show, which is sponsored by Oral-B, features TOWIE regular, Diags, being filmed having a check-up and a clean with practice associate Megan Atkinson, who then explained how his smile has been improved by his treatment that eradicates some staining.

The consultation was filmed at the start of October and the episode screened on 4 November – and Andy Sharpe believes publicity like this can only help shine a spotlight on the positives of the profession and preventive care.

He explained: ‘It was a bit of fun amid the pandemic and everyone was excited about it – certainly more so than over any new PPE regulations we have to face.

‘I was happy to get involved and allow the scene to be filmed at our practice as it ticked boxes with key dental messaging and was in tune with the profession’s advice regarding regular check-ups and the importance of oral hygiene between appointments.’

He added: ‘The film crew took on board our concerns – including the necessary Covid-19-related PPE precautions – and welcomed our minimally invasive style of treatment.

‘The scene not only highlighted the importance of a trip to the dentist but, because Megan was in full PPE, it also demonstrated to viewers the safety of the dental environment in a Covid-19 world.’

Andy is a keen advocate of evidence-based dentistry and believes Oral-B has played a key part in the practice team’s approach to the dental care of all its patients. We advocate Oral-B electric toothbrushes and are so impressed with the recently launched iO model, which gives patients the guidance they need to look after their own mouths”.

Oral-B launches Sensitivity & Gum Calm toothpaste

Everyone doesn’t welcome crisp cold mornings; those suffering from dental sensitivity can find this time of year challenging to say the least. Experienced by a wide cross-section of the population, most notably when eating or drinking cold or sweet food, or taking a gasp of cold air, sensitivity is caused by nerves which are stimulated in the dentine layer of teeth exposed by, amongst other things, tooth wear or periodontal disease.

Sensitivity is often experienced in conjunction with gum irritation. Oral-B know that strong teeth are built on healthy gums. This was the premise behind the launch of their new toothpaste, Oral-B Sensitivity & Gum Calm.  It contains stabilised stannous fluoride, which acts by blocking the dentinal tubules and thus preventing the stimuli causing the painful nerve impulses. Used regularly it will continue to block the tubules thereby providing ongoing sensitivity relief.

The inclusion of stabilised stannous fluoride also gives Oral-B’s Sensitivity & Gum Calm toothpaste an antimicrobial action, which fights plaque and consequently gum problems.  The stabilised stannous fluoride will inhibit antimicrobial growth as well as reducing the ability of bacteria to ‘stick’ to tooth and gum surfaces.

All toothpastes are not the same.  Whilst the inclusion of fluoride is a taken, to afford maximum protection, a formulation must contain other proven ingredients that work in harmony together to promote good oral health.  Oral-B Sensitivity & Gum Calm is formulated to strengthen teeth and soothe what they are built on, gums!

Oral-B launches television ad campaign for iO

Oral-B pioneered both the electric toothbrush and connected brushing, and now has unveiled a new TVC to introduce a whole new generation of brushing technology, Oral-B’s new iO. The most advanced toothbrush on the market represents a new era of brushing technology, design and experience that delivers a professional clean feeling every single day.

Oral-B’s iO  transforms brushing from something very functional, into a high-tech focus of beauty and desire, representing a completely new approach to how Oral-B advertises its products. For a sneak peek at the new ad please see here.

This is something that has been replicated across the wider Oral-B product range, with the new brand Vis-ID using a deeper, more luxurious, colour palette and a series of revamped iconic assets that have been updated in line with the brand’s renewed emphasis on advanced technology.

Adam Parker, Brand Director at Oral-B UK & Ireland, says: “Oral-B is recognised as the #1 Dentist recommended brand worldwide and our product performance is appreciated every day by over 17 million British consumers that use our toothbrushes. With the launch of our new TV commercial, we wanted to communicate what makes Oral-B electric toothbrushes so unique: the WOW feeling of a Professional Clean.

“It’s incredibly exciting to air a new commercial that brings together the WOW users feel when they use our products, with superior technology and beautiful design. Despite being a new look and feel for the brand, the commercial delights viewers and Dental Professionals alike. With the new Oral-B TV commercial and the launch of Oral-B iO, the future of toothbrushing is here.”

The TV ad campaign, created by PG ONE New York and PG ONE London first airs on ITV, on Friday 31st August at 7.30PM, and on Channel 4 at 9PM.