IDS

Dentsply Sirona maintains cancellation for International Dental Show (IDS) even for new date in September 2021

After the postponement of the International Dental Show (IDS) to September 2021, Dentsply Sirona stands by its decision to refrain from participating after weighing all the facts. This also applies to Dentsply Sirona brands VDW, MIS and Zhermack. Dentsply Sirona puts the safety of its customers and employees first when making these types of decisions. 

According to current estimates of Dentsply Sirona, the restrictions in place due to the Covid-19 pandemic are unlikely to change substantially enough to allow for Dentsply Sirona’s attendance at IDS.

The company continues to assume that it will not likely be possible to implement the proximity and depth of consultation that Dentsply Sirona and its customers know and value in September. Based on existing travel restrictions, the company also continues to expect fewer national and, above all, international customer visits to Cologne.

Walter Petersohn, Chief Commercial Officer at Dentsply Sirona, said, “This was a tough decision for us. We respect the organisers’ efforts to make this show possible by moving the 39th IDS to September 2021. However, in order to prepare for such a major trade show, we need absolute planning certainty, which unfortunately does not exist at the moment in view of COVID-19. The usual magic and buzz of the IDS can probably not be guaranteed in September 2021 because of the conditions we expect may still continue due to the pandemic. In addition, health protection of our customers and employees is a top priority. We therefore highly regret that we must refrain from participating this year, but already now look very much forward to participating in the 40th IDS.”

Dentsply Sirona will not take part in the International Dental Show (IDS) in March 2021

Taking into account all the different factors for its customers and employees and following intensive discussions, Dentsply Sirona has decided the Company will not attend the International Dental Show (IDS), scheduled to be held from March 9th to 13th, 2021 in Cologne, Germany. This also applies to Dentsply Sirona brands VDW, MIS and Zhermack.

Charlotte/Bensheim, July 28th, 2020. Current estimates indicate that the expected restrictions due to the COVID-19 pandemic in March 2021 will almost certainly not allow the proximity and depth of consultation that Dentsply Sirona and its customers know and value.

In particular, this environment would mean that customer meetings, interactions and consultations would not have their usual quality. Dentsply Sirona also believes that travel conditions will result in significantly fewer national and, especially, international visitors attending the IDS. The company puts the safety of its customers and employees first when making these types of decisions.

Walter Petersohn, Chief Commercial Officer at Dentsply Sirona, says, “It was a difficult decision to make, but much of what makes the IDS and its unique dynamics what they are, will not be possible in March 2021 because of the conditions we expect due to COVID-19. We would not be able to provide our customers and visitors with their usual experience at the show at this time. The same applies to the quality that they expect of Dentsply Sirona. We trust that the situation will change in due course, and we already look forward to taking part in the next IDS.”