Colgate launches innovative whitening solution at Dentistry Show London

Professional whitening has never been so popular. The recent pandemic changed ways of meeting and communicating, and we now look at ourselves on screen, multiple times a day meaning 69% of UK consumers now want to look good and attractive.1 Professional whitening is also one of the most popular cosmetic treatments to improve a smile given that it’s non-invasive, quick, and affordable. Whitening as a treatment is also unique as it may attract non-dental attenders to the practice who would not routinely visit the dentist, introducing an additional opportunity for oral health screening and disease prevention.

Colgate understands that current professional whitening systems can be challenging for patients with a recent survey2 showing:

  • 72% would prefer treatment that DOESN’T involve impression taking2
  • 96% would prefer a treatment that DOESN’T involve wearing a tray2
  • 71% would prefer a treatment that DOESN’T involve the use of gel2

Other challenges to current professional whitening systems include tooth sensitivity, gum irritation and multiple visits to the practice. Colgate saw the opportunity to simplify the professional take-home whitening experience by introducing Colgate Luminous. 

Professional whitening made simple

Colgate Luminous is a convenient take-home whitening system which does not require the patient to have impressions, custom made trays or a gel. This also means treatment can be started straight away as part of a current appointment already underway. This makes it an ideal option for both busy patients and practices.

Fast and effective whitening

Colgate Luminous is a unique at-home whitening system combining 6% hydrogen peroxide with LED technology. The quick drying whitening serum is applied using a precise applicator pen to form a durable layer. The LED device is then worn, accelerating the whitening process, for 10 minutes. The whitening layer remains on the teeth and continues to whiten teeth overnight. This whitening layer is then simply brushed off in the morning.

Helps more patients achieve a whiter smile

Dr Shiraz Khan commented, ‘ The introduction of Colgate Luminous, a new and simplified professional take-home whitening experience, means we now have the opportunity to offer professional whitening to more of our patients’.

Colgate, is the brand your patients know and trust.3 To leverage this unique opportunity Colgate have developed a range of in-practice resources available to help start a conversation with patients looking for a whiter smile from a professional whitening system made simple.

Visit for more information.



1. Kantar 2021 Global Monitor Study.

2. UK survey 2021, data on file.

3. YouGov Omnibus for Colgate® UK, data on file June 2015. Claim applies only to the Colgate® brand

Colgate® launches ‘HappyHabits’ campaign in partnership with Dr Monik Vasant and Dr Alex George

A survey of 2000 people* commissioned by Colgate®, revealed a decline in daily oral care routines as a result of lockdown. The research shows that changes in daily routines including working from home has led to:

  • Over a third (36%) stating the lack of routine meant they often forgot to brush their teeth
  • 28% stating they had other health-related issues on their mind, so oral health was not a priority
  • A low awareness of the link between oral health and overall health

Dentist, Dr Monik Vasant says, “The social factors surrounding the pandemic such as lockdown and homeworking have led to a decline in many people’s oral health. As dental professionals, we can play an essential role in helping people get back on track. The pandemic has brought about many changes that seem to be here to stay, we need to help people adapt and reprioritise their oral health. Educating on the link between oral health and overall health is an important part of this.”

Dr Vasant commented “Typically, dental health professionals recommend specific products for specific therapeutic needs. Educating patients on the fact that not all toothpastes are the same can make a difference to how patients view and approach their oral health. Another key element of oral health that patients are unaware of is biofilm. Uncontrolled biofilms put all patients at risk and affect all surfaces of the mouth contributing to oral disease.”

Dr Vasant continued “Patients are keen to know what more they can do to improve their oral health at home. Dental professionals can help by recommending a good daily oral health routine using Colgate Total® (with Dual Zinc + Arginine) proven to provide superior biofilm control1-3, leading to superior clinical outcomes.4-7” Dr Vasant concluded with “We want to reinforce the idea that good oral health begins at home, not in the dentist’s chair.”

Colgate® is launching the ‘HappyHabits’ campaign in partnership with medic, Dr Alex George, and dentist, Dr Monik Vasant, to help remind people of the importance of a good basic oral care routine.

Your participation is key to the success of this campaign.  Please click here to:                                                                                                     

  • Be part of a wider national campaign reinforcing the importance of a good oral care routine
  • Access educational resources including a waiting room video, social media tools and infographics to help motivate your patients, in practice and at home
  • Empower your patients with superior biofilm control1-3** that’s ‘always on’ by recommending Colgate Total® with non-stop^ anti-bacterial action

*Research was conducted by OnePoll surveying 2,000 UK adults, December 2021
**Colgate Total® provides superior in vitro delivery, penetration, and retention of Zinc through Arginine technology for biomass reductions vs Zinc control toothpaste
^ With 2 x daily brushing and 4 weeks continued use


  1. Manus L, et al. J Clin Dent. 2018;29(Spec Iss A)A10-19.
  2. Daep C, et al. August 2019, Data on file.
  3. Manus L, et al.2021 IADR/AADR/CADR General Session
  4. Delgado E, et al. J ClinDent 2018;29(Spec lss A) A33-40.
  5. Seriwatanachai & Mateo, September 2016, internal report.
  6. Hu D, et al. J Clin Dent. 2018;29(Spec lss A)A41-45.
  7. Garcia-Godoy & Mateo, February 2017, data on file

Colgate and ODRT celebrate DCP Research Awardees

A luncheon was held on 3rd  November to celebrate the 2021 recipients of the Robin Davies DCP Awards. The luncheon held at The Hallam Conference Centre, London, was attended by leaders in dentistry from all over the country.  

These awards, unique to DCPs, are offered via a partnership between The Oral and Dental Research Trust (ODRT) and Colgate®. A maximum of 4 awards of up to £5000 each, is offered for research conducted by dental care professionals to support investigations of clinical relevance, particularly in the field of preventive care.

The Keynote speaker, Sara Hurley, Chief Dental Officer, England, said: “These are extraordinary times, in which our award winners have forged new ways of working and not one of us should underestimate their investment of personal capital in powering through.  Just as the award winners have had to adapt to change the profession has also adapted and we still face the varying nature of an uncertain threat.  As we continue to deal with the here and now the Dental Care Professional recipients of the Colgate and the Oral & Dental Research Trust awards remind us that we really shouldn’t lose sight of the fact that the amazing endeavours over the last year are tangible proof of what the profession is made of. For me these awards rightly laud these exemplar Dental Care Professionals for their aptitude and attitude to add real momentum to the pace of transformation from 20th century dentistry to 21st century dental care, improving patient care and patient outcomes.

Professor Nairn Wilson, former Chair, Director & Trustee of ODRT invited the 2021 awardees to outline their winning proposals:

Rebecca Laws, Dental Therapist

Rebecca is investigating if oral cancer should become a mandatory continual professional development (CPD) topic for dental professionals. Rebecca shared that her research award will contribute towards her overall fund to allow her to carry out her research in this important area. Although Rebecca’s research proposal was initially designed pre COVID, she has since adapted her protocol to complete this research in a post- COVID era, including liaising remotely with the study participants.

Samia Turkistani, Dental Nurse

Samia is investigating the impact of COVID-19 on dental nurses’ professional practice. Samia shared that the Robin Davies award would allow her to explore dental nurses’ knowledge, attitudes, practise, and confidence when performing routine duties in the light of the updated infection and prevention control guidelines, especially what was impeding and facilitating their role when it came to assisting in aerosol-generating procedures.

Ashwaq Al-Kahtani, Dental Hygienist

Ashwaq is investigating the salivary biomarkers in Type 2 diabetes (T2D) in association with dental caries. Ashwaq mentioned the award will provide the opportunity to add valuable data to her clinical research while enhancing her knowledge and laboratory skills in attaining this. She also shared that the award allows for a better chance of establishing a possible association between diabetes, saliva and dental caries risk and raising awareness of ‘Oral Health for General Health’ within healthcare workers and diabetes patients.

Professor Wilson commented: “As ever, all awardees have shown great professionalism and justifiable success with their fantastic award submissions. The Robin Davies research awards are unique globally in providing research support for DCPs and this luncheon is a wonderful opportunity to recognise research designed and delivered by DCPs. As a trustee of the ODRT it is an honour and a privilege to come together with Colgate once again and celebrate the success of the 2021 awardees.”

Colgate® and The Oral & Dental Research Trust are pleased to invite applications for the 2022 Robin Davies Research Awards. Please visit to find out more and download an application form. Applications should be received by Friday 4th February 2022.

Calling all dental hygienists and dental therapists

A reason for this anxiety can be the fear of pain from sensitive teeth during their hygiene appointment. This can be a barrier to dental care as those who suffer with the pain of sensitive teeth may be less likely to make or attend a dental hygiene appointment.

Every DH/DT has patients who present with sensitive teeth who can be a challenge to treat as they are often tense and anxious, and present with statements like “Don’t touch that tooth! Don’t use that machine, can’t you warm up the water? Can you numb me up? Do you have to blow air on my teeth?”. This in turn can create a stressful appointment for not only the patient but also the DH/DT, as they need to focus on patients’ needs whilst balancing a busy schedule and cope with the physical demands of the job. How can this cycle be broken?

The aim of any DH/DT is to create a comfortable appointment for their patients. This can be achieved by addressing the pain of dentine hypersensitivity during treatment in a different way. Providing non- invasive personalised care may remove the need for a more invasive pain control management. Therefore, it is essential to be able to recommend an effective treatment for dentine hypersensitivity both to use within surgery prior to treatment and for use at home.

Colgate® SENSITIVE INSTANT* Relief provides instant* and long-lasting§ relief from the pain of sensitive teeth.1,2 It is readily available and can help prevent pain from sensitivity by rubbing it into sensitive areas for 1 minute prior to any treatment.3

By massaging Colgate® SENSITIVE INSTANT* Relief onto the sensitive areas of the patients’ teeth prior to professional mechanical plaque removal you can help reduce pain due to sensitivity making your patient more comfortable during treatment.

By sharing what you are doing and why with your patient, they will be more relaxed leading to an easier appointment without the need to stop due to the discomfort from sensitive teeth.

Talk to the patient about modifying their behaviour to help prevent DHS and recommend using Colgate® SENSITIVE INSTANT* Relief as part of their daily homecare routine for long-term2,§ sensitivity relief.

Providing a more comfortable hygiene appointment can increase confidence, build trust, and create grateful patients and fanatic followers for life.

At the end of a long busy day a happy patient equals a happy DH/DT – that’s a win win.

Apply chairside and recommend Colgate® SENSITIVE INSTANT* Relief with PRO-ARGIN technology

*for instant relief, apply as directed to the sensitive tooth and directly massage for 1 minute.

§ Lasting relief with 2x daily continued brushing.

† T&Cs apply.


1. Nathoo S et al. J Clin Dent 2009; 20 (Spec Iss): 123-130. 2. Docimo R et al. J Clin Dent 2009; 20 (Spec Iss): 17-22. 3. Ayad F, et al. Am J Dent 2018;31:135-140

Calling all Dental Hygienists and Therapists!

Calling all Dental Hygienists and Dental Therapists! You know which patients will be anxious as soon as they receive their hygiene appointment reminder. Click the link below to find out how to make your patient more comfortable and enter the #ColgateComfortZone . At the end of a long busy day a happy patient equals a happy DH/DT – that’s a win win.

New report claims millions of Brits are at increased risk of tooth decay

More than 45 million British adults are at an increased risk of tooth decay, according to a new report.1 Figures collected by the Oral Health Foundation and Colgate-Palmolive show that more than four-in-five (84%) of all adults in the UK fall into groups that put them at higher risk of the disease.1

The research found that one-in-five (21%) Brits have ‘moderate-to-high’ sugar diets, have not visited a dentist in the last two years (21%), or do not brush their teeth twice a day (19%) – all of which increase a person’s chances of developing tooth decay. 1

Tooth decay can lead to expensive fillings, root canal treatment or a person needing to have a tooth extraction.

The latest data from NHS Digital shows there are 9.7 million band two treatments in England a year. These include fillings, root canal work and extractions.2

Dr Nigel Carter OBE, Chief Executive of the Oral Health Foundation says tooth decay can have a devastating effect on a person’s quality of life and more must be done to reduce the number of people affected by the disease.

Dr Carter says: “Tooth decay remains the most common chronic disease in the UK, yet it is entirely preventable. Anybody can suffer from tooth decay but there are a few things that can increase the risk.

“Tooth decay is caused by poor oral hygiene, as well as eating or drinking too much sugar too often. It is also linked with not having regular dental check-ups.

“Those on medications containing sugar or that cause dry mouth can also put a person at greater risk. We also know that diabetics and orthodontic patients are also more likely to have tooth decay. Together these makes up a significant proportion of the population.

“In its early stages, tooth decay can cause mild pain, but in extreme cases it can have a debilitating impact on a person’s life. For a better quality of life, it is critical to know how identify tooth decay in the early stages or prevent it from happening at all.”

Toothache and tooth sensitivity to sweet things are two of the most likely signs of tooth decay. Dark spots on the surfaces of the teeth and an unpleasant taste in the mouth are further signs to look out for.

“If anybody falls into one of the high-risk groups, or notices the early signs of tooth decay, they should book an appointment with their dental team for an assessment,” adds Dr Carter. “They will be able to help somebody lower their risk and offer a range of different options for preventing and treating tooth decay at home or while at work. One of which may be prescribing a high fluoride toothpaste.”

In the UK, around eight-in-ten adults have one or more teeth with decay, that are filled or have been pulled out due to decay. It is also extremely common in children, with more than one-in-five showing signs of tooth decay.3

To help more people identify their risk of tooth decay and how to spot the early warning signs, the charity has partnered with Colgate-Palmolive to launch a new educational campaign. The initiative, The Truth About Tooth Decay also gives advice for preventing the condition.

Scientific Affairs Project Manager at Colgate Emanuele Cotroneo, highlights the importance of preventing tooth decay.

Dr Cotroneo says: “The best way to prevent tooth decay is by brushing the teeth thoroughly last thing at night and at least one other time during the day, with a 1450ppm fluoride toothpaste. This should take around two minutes.

“When brushing, make sure the inner, outer and biting surfaces of the teeth are brushed carefully, and remember to brush along the gumline. Using ‘interdental’ brushes, or dental floss or tape, also helps to remove plaque and food from between the teeth. These are areas an ordinary toothbrush can’t reach. Daily use of a fluoride mouthwash in between brushing can also help.”

The Truth About Tooth Decay can be found at

For anybody looking for help or support with their oral health, the charity also has a Dental Helpline which offers free advice. You can call the Dental Helpline on 01788 539780 or email


  1. Oral Health Foundation and Colgate-Palmolive (2020) ‘Dental Caries Awareness Survey’, UK, Broadcast Revolution, Sample 2,008.
  2. NHS Digital (2020) ‘NHS Dental Statistics’, online at, accessed on January 2020.
  3. Office for National Statistics (2009) ‘Adult Dental Health Survey’, online at