Allergan Aesthetics first launched its Spark Portal in October 2018 with the intent of supporting up and coming practitioners in their aesthetics journey by offering them support, training and inspiration from trusted veterans of the aesthetics business. The past year has been turbulent for dentists and aesthetic practitioners, with work being booked and cancelled from one week to the next, it has been difficult to promote and grow a business in such uncertainty. With this in mind, the people behind Spark by Allergan Aesthetics set up a live round table discussion with four dento/facial aestheticians who work in parallel with their dentistry practice, to enable them to share their inspirational stories, break down potential barriers to adoption, and discuss the practicalities and ethics of offering facial aesthetic treatments in tandem with dentistry.
Taking part in the discussion are four dentists who shine in facial aesthetics; Dr James Olding, Dr Rhona Eskander, Dr Zainab Al Mukhtar and Dr Yasmin Shakarchy, who aim to dispel any aesthetic myths that could be preventing potential dental professionals from branching out and learning new skills to enhance and benefit their practice, and to boost the confidence of those already on their aesthetics journey but who may be feeling slightly unmotivated in their endeavour.
During the round table discussion, which was filmed in a London TV studio, the four influential aestheticians each focused on a specific area of expertise which was thoroughly explored with their peers. The outcome will be broadcast on the Allergan Spark Hub during April and May. This isn’t the typical presentation that you’d see in a clinical meeting, Spark by Allergan Aesthetics has organised these presentations with the intent of creating exciting and engaging content for upcoming practitioners, offering dynamic, actionable tips and advice.
Making the transition from dentistry into facial aesthetics
Dr James Olding is an experienced lecturer and facial aesthetics tutor, and his presentation is titled ‘Training in facial aesthetics, – ‘what every dentist ought to know’Dr Olding will be discussing what dentists should look for and consider when thinking about training in aesthetics, why they are uniquely skilled for this, and what they should ask when deciding to train. Dr Rhona Eskander and her 68k celebrity social media following make her the ideal person to talk about ‘How can social media drive the growth of facial aesthetics in your dental practice’. Dr Eskander will explain how to tap into the goldmine that is the Millennial and Gen Z zeitgeist. Meanwhile, Dr Yasmin Shakarchy has mastered the art of patient cultivation. Her talk ‘The Patient Journey – from dental to facial aesthetics’ will touch on the patient’s treatment journey from initial enquiry to ongoing care. Dr Zainab Al Mukhtar’s talk specifically targets dentists looking to expand into aesthetics ‘Building a successful combination practice – how dentistry and facial aesthetics work so well together’ Dr Al Mukhtar will call on her own experience of running a successful dually focused practice.
Igniting the touch paper
The round table discussion was filmed live and will be available on the Allergan Spark Hub between April and May 2021. To view them log onto www.allergan-spark.com.
- Wednesday 28th April Episode 1 – Dr Rhona Eskander
- Wednesday 5th May Episode 2 – Dr James Olding
- Wednesday 12th May Episode 3 – Dr Yasmin Shakarchy
- Wednesday 19th May Episode 4 – Dr Zainab Al Mukhtar
It is also possible to register for Spark by Allergan Aesthetics to access a wealth of educational content including all the training and resources you may need to ignite your knowledge and business, on-demand video resources including Harley Academy clinical webinars and access to a team of Virtual Product Specialists to request tailored support. To do so, please visit www.allergan-spark.com.