As previously reported, medical aesthetics company, Allergan Spark, has created a knowledge hub to provide healthcare professionals with access to real-time business and clinical support online resources, as well as access to events, webinars, and talks. In June, Allergan issued a challenge to healthcare professionals – including dentists – who use the Sparks hub, to video a 30-second pitch about a business-related idea, insight or clinical pearl they would like to share with the profession, ultimately deciding upon the final seven to each deliver a Spark Talk aimed at sparking inspiration and enhancing the knowledge of aesthetic professionals who would like to increase their facial aesthetic offering.
The talks take place on 22nd July at 7pm and will share personal insights including:
- Why patient retention is the key to a successful business
- The importance of clinical photography to improve visibility
- How to maximise initial consultations for optimum patient satisfaction
- Managing potential risks and emotions to prevent complications
- Identifying patients it may not be possible to treat
The Spark Talks will focus on different topics, each of interest to aesthetic professionals looking for ways to expand their skills and their practices.
Dr Manav Bawa is an advanced cosmetic doctor, who will be giving his talk about the patient journey. He says: “I hope that my colleagues will take away a few hints and tips to put into practice straight away. Simple things that will really help them move from the blind leading the blind to actually having some structure in place for them to run their own business. To look to achieve those goals and to actually get there.”
All the clinicians are keen to share their expertise, what they have learned, and what they would like to pass on to help those who are keen on expanding their facial aesthetics experience to complement their dental skills.
“In my experience it’s really hard to turn people away for treatment”, says Dr Emma Sloan, an International aesthetics trainer and ‘Expert Injector’, who’s talk will focus on establishing a roadmap to treat difficult cases. “Part of the skill to being an aesthetician is to know who to turn away from a professional point of view, but also if it’s in their best interest. You have to be careful that you always sign post patients to somewhere where they can seek help. It’s really important to handle those cases sensitively.”
Dr Mo and Dr Abdu Nassimizadeh have quickly established impressive reputations both as individuals and collectively within the aesthetic industry. Dr Abdul explains why photography will form the basis of their talk: “Dental photography became a big thing over the last year or two years. Photography in aesthetics is a brilliant way of improving social visibility, but it becomes a minefield for patients if practitioners start editing photos, so it’s important that people learn to take great photos that show their work honestly.”
“The overall aim of my talk is to educate healthcare professionals about patient complications, adds Dr James Olding a GMC-registered doctor training in Oral & Maxillofacial Surgery. “It will outline why I think regulation is so important, because it will improve patient safety. Complications will always happen, but the issue is recognising and dealing with it.”
To attend the live Allergan Spark Talks on 22nd July at 7pm please register via: https://mailchi.mp/allergan/allergan-spark