The UK’s largest provider of affordable dental care takes over the Christmas ad season with six playful retail ads, as it continues on its journey to reinvent where and how people see their dentist.
mydentist has launched six playful, retail-targeted ads, riding the wave of the Christmas campaigns from Aldi, ASDA, Boots, John Lewis, Tesco and Sainsbury’s. The ads mark a £50 off teeth whitening offer*, running throughout November.
The campaign is a nod to what mydentist is doing in reality – showing up in surprising, convenient places to make dentistry more accessible to customers and patients alike. Through its merge and relocate programme, smaller practices are combined and moved to high street and retail park locations, with longer opening hours and a wider range of treatments available.
Since 2019, mydentist has delivered more than 100 new or relocated practices, plus 200+ refresh projects. That has added over 200 surgeries and grown both NHS and private revenue, contributing substantially to its ability to treat an additional 130,000 NHS patients in the past 12 months.
Adam Zavalis, Director of Brand and Marketing at mydentist, commented: “Christmas ads are where the nation’s attention goes in November, so we thought, why not join the party? We’re reinventing dentistry by putting practices where people already are, on the high street and in retail parks. The ads are a fun way to say that, and our £50 off teeth whitening offer is a great reason to treat yourself this festive season.”
mydentist invests over £50m a year in its practices and clinical support teams, including £23m+ in additional pay over the last 3 years. 94% of patients say they’re likely to recommend mydentist to a loved one and more than 75% of the provider’s Google reviews are 5 star.
mydentist’s £50 off teeth whitening offer* runs throughout November. To find your nearest practice, visit: https://www.mydentist.co.uk/dentists
To find out more about teeth whitening at mydentist, click here.
