We all know that a healthy, confident smile is a powerful tool. Not only does it impact individuals’ self-esteem, but it consequently affects how they interact with others, their social lives and even their work. The vast range of dental procedures available today gives dental professionals the opportunity to transform many patients’ quality of life significantly. In many situations, this is achievable with relatively short, simple and highly cost-effective treatments, making solutions easily accessible to most patients and creating massive potential for additional practice revenue.
Of course, capitalising on the opportunities available will depend on the team’s ability to consistently deliver a high-quality and efficient patient experience. Much of this relies on the products implemented. For predictable tooth brightening without the sensitivity associated with traditional whitening agents, discover the innovative BRILLIANT Lumina from COLTENE!
Meeting demand safely
The UK population has been interested in improving their smile aesthetics for many decades, with demand remaining high. In 2020, 22% of British adults said they would be interested in professional tooth whitening, increasing to 40% of those aged between 18 and 24 years of age.[i]
Many seeking a low-cost solution turned to over-the-counter products and those available online – often without adequate education or guidance. A report by Which? in 2021 found that almost 60% of tooth whitening products purchased from predominantly low-budget online marketplaces contained dangerous and illegal levels of hydrogen peroxide.[ii] Many of the solutions tested contained above the permitted hydrogen peroxide concentration for at-home products, significantly increasing the risk of soft tissue burns, sensitivity and other long-lasting damage to the oral cavity.
While many other over-the-counter whitening products are safe to use, the broad choice of options and potential for adverse effects emphasise the importance of professional guidance.[iii] Even among patients undergoing tooth whitening with hydrogen peroxide- or carbamide peroxide-based products under the supervision of their dentist, sensitivity remains a common side effect.[iv]
Breakthrough professional technology
COLTENE has recognised both the demand for enhanced smile aesthetics and the potential drawbacks of traditional products containing hydrogen peroxide or carbamide peroxide as the bleaching agent. In response, the company has broken the mould to deliver a unique alternative solution.
This breakthrough product is the BRILLIANT Lumina, offering predictable tooth brightening without the sensitivity experienced with other products.
Its active ingredient is PAP (phthalimido peroxy caproic acid), which is uniquely formulated to brighten the smile while causing no patient discomfort during or after treatment. A first-of-its-kind, BRILLIANT Lumina is gentle on the tooth structure with no erosive properties.
In addition, BRILLIANT Lumina from COLTENE requires a simple treatment protocol, with uncomplicated application supporting fast and efficient professional workflows. Just mix the activator and gel, apply to teeth, aspirate once treatment is complete, and clean the oral cavity with water.
Optimising patient satisfaction, the product facilitates effective shade change as well, often outperforming other products, including those containing hydrogen peroxide.[v] This ensures patient satisfaction with treatment, helping them achieve the aesthetic improvement they seek in a safe, reliable and comfortable way.
Order your BRILLIANT Lumina Kit today
The BRILLIANT Lumina Kit for gentle yet highly effective tooth brightening contains everything you need for each treatment:
- 4 x gel
- 1 x activator
- 1 x patient brochure
COLTENE also provides the consumables that may be used during treatment, from dental rolls to ROEKO Surgitip and VacuSoft for targeted, high-volume and gentle aspiration.
The team is always on hand to offer further product insight or advice to help you implement your new treatment offering and maximise its benefits. From marketing strategies to patient communication and stock management, the expert team can help in any way you need.
To expand your aesthetic treatments and get started with gentle yet effective tooth brightening, get in contact today.
For more information, visit https://products.coltene.com/EN/GB/products/restoration/bleaching/brilliant-lumina/brilliant-lumina email info.uk@coltene.com or call 0800 254 5115.
[i] Statistica. Do you think you would professionally whitening your teeth? Health, Pharma & tech. State of Health. July 2025. https://www.statista.com/statistics/1132103/opinion-on-teeth-whitening-in-great-britain-by-age/?srsltid=AfmBOoqyt8TxoqXrOVPV494gijIB1Vwv-SW4GD3ZZIfABBnB3-jwPNGV [Accessed October 2025]
[ii] Stevens M. Don’t buy teeth whitening products from online marketplaces. May 2021. Which? https://www.which.co.uk/news/article/dont-buy-teeth-whitening-products-from-online-marketplaces-agxQc7m2V4ow [Accessed October 2025]
[iii] Goldberg M, Grootveld M, Lynch E. Undesirable and adverse effects of tooth-whitening products: A review. Clinical oral investigations. 2009; 14. 1-10. 10.1007/s00784-009-0302-4.
[iv] Aidos M, Marto CM, Amaro I, Cernera M, Francisco I, Vale F, Marques-Ferreira M, Oliveiros B, Spagnuolo G, Carrilho E, Coelho A, Baptista Paula A. Comparison of in-office and at-home bleaching techniques: An umbrella review of efficacy and post-operative sensitivity. Heliyon. 2024 Feb 3;10(3):e25833. doi: 10.1016/j.heliyon.2024.e25833. Erratum in: Heliyon. 2024 Nov 01;10(24):e39823. doi: 10.1016/j.heliyon.2024.e39823. PMID: 38371984; PMCID: PMC10873745.
[v] Fraunhofer IMWS
