The British Dental Association is appalled but not surprised by the results of a BBC investigation that has found that teeth-whitening procedures are still taking place in beauty salons and performed by untrained people.
The investigation also found that ‘training’ is being offered via social media, and illegal strength products with a 50% concentration of hydrogen peroxide are being sold in car parks and down dark alleys.
The professional body warns these fraudsters are selling dangerous products to the unsuspecting public, at more than eight times the concentrations dentists are legally – and safely – allowed to use.
Eddie Crouch, Chair of the British Dental Association, said:
“In the UK, only qualified dental professionals are allowed to carry out teeth whitening. In the wrong hands, teeth whitening can be extremely dangerous.
“It isn’t just the excruciating pain, or the burnt lips and gums, but also the fact that it can lead to nerve damage and even tooth loss.
“The BBC’s investigation has found that these illegal teeth whitening providers are undeterred by the prospect of a criminal record or a fine which, since 2016, can be an unlimited amount.
“The risk must seem worth the reward to these fraudsters.
“We urge people not to gamble with their oral health and the government to organise a crack-down on these dangerous practices and mis-selling as an urgent priority.”
