
Dental professionals have an important responsibility when advising patients on the care that they should undergo, and the oral health solutions that they should invest in. Whether advising patients use a specific brand of toothpaste, or an electric toothbrush over a manual option, it’s vital that clinicians are confident that their recommendations can improve an individual’s health.
This also applies to water flossers, which have gained rapid momentum as an effective and accessible oral hygiene adjunct. When recommending specific solutions to patients, clinicians need not look further than Waterpik™ – the only water flosser brand to be approved by the Oral Health Foundation.
As the original water flosser brand, and with innovations going back for more than 60 years, Waterpik™ has refined high-quality oral hygiene routines. That’s why it’s also the #1 water flosser brand recommended by dental professionals.[i]
Stamp of approval

Patients will recognise the Oral Health Foundation from their long-running campaigns that encourage improved oral health knowledge. Their approval system elevates effective oral health care products that have been assessed by an independent panel of internationally recognised dental experts to ensure that all claims made are true, and backed by evidence.[ii]
This also helps clinicians recognise the solutions that they can trust with confidence. Waterpik™ products are backed by 80+ clinical research studies, each helping dental professionals and patients understand how their water flossers can make a real difference.
The evidence speaks for itself. Waterpik™ water flossers are proven to provide significant oral health benefits, including:
- Improved gum health
- Effective removal of plaque and bacteria
- Access to areas that can’t be reached with a toothbrush or traditional floss

League of its own
When compared against traditional flossing solutions, Waterpik™ routinely comes up victorious. Their water flossers, such as the renowned Cordless Advanced, are up to 50% more effective for reducing gingival bleeding than string floss.[iii] This especially supports patients who may know that they need to combat periodontal problems, but struggle to effectively debride plaque and bacteria with fiddly dental floss.
A Waterpik™ water flosser makes the oral hygiene routine simpler, as patients need only point the tip at the interdental spaces and along the gumline, and the unit does all the work for them. Not only does this mean patients can clean with confidence ahead of their next dentist or dental hygienist appointment, but it also minimises loss of motivation due to painful or difficult to use floss – the literature has found that struggling to use interdental cleaning solutions is a leading cause of irregular use.[iv]
Upon activation, a Waterpik™ water flosser will remove up to 99.9% of plaque and bacteria from treated areas in as little as three seconds, for a speedy and reliable clean.[v]
Plenty of choice
Not all patients have equal oral hygiene needs. Some patients are undergoing orthodontic treatment, others have dental implants, or dexterity issues, amongst a myriad of other considerations. When clinicians need to recommend improved interdental cleaning solutions however, Waterpik™ is certain to help.

The Ultra Professional water flosser from Waterpik™ features 10 unique pressure settings, a large reservoir with water capacity of 90+ seconds, and 5 tips (including the Orthodontic tip, the Precision tip and Tongue Cleaner tip), so patients can find ultimate comfort. With the Plaque Seeker™ tip, the Ultra Professional is more than two times as effective as string floss for implant patients for improving gingival health.[vi]
If patients prefer a cordless solution, the Cordless Advanced water flosser is a compact, ultra-quiet solution with rapid charging. It features three pressure settings and 4 unique tips, helping patients deliver high-quality oral hygiene routines – even when they’re on the go.
Imitated, but never matched
Recommending effective oral hygiene solutions is an important responsibility for any dentist. Remind patients that Waterpik™ is the only Oral Health Foundation-approved water flosser brand, with clinical research backing up the range of effective Waterpik™.
Not all water flossers are equal. Recommend by name.

For more information on WaterpikTM water flosser products visit www.waterpik.co.uk. WaterpikTM products are available from Amazon, Costco UK, Argos, Boots and Tesco online and in stores across the UK an
[i] Based on 2025 independent survey of Dental Professionals; among those who recommended branded water flossers.
[ii] Oral Health Foundation, (N.D.). Approved Products. (Online) Available at: https://www.dentalhealth.org/Pages/Category/approved-products [Accessed June 2025]
[iii] Rosema, N. A., Hennequin-Hoenderdos, N. L., Berchier, C. E., Slot, D. E., Lyle, D. M., & van der Weijden, G. A. (2011). The effect of different interdental cleaning devices on gingival bleeding. J Int Acad Periodontol, 13(1), 2-10.
[iv] Cărămidă, M., Dumitrache, M. A., Dumitrașcu, L. C., Ivan, C. F., Oancea, R., & Sfeatcu, R. (2023). Patients’ attitude toward the use of secondary products for oral hygiene. Medicine in Evolution, 29(1), 30-36.
[v] Gorur, A., Lyle, D. M., Schaudinn, C., & Costerton, J. W. (2009). Biofilm removal with a dental water jet. Compendium of continuing education in dentistry (Jamesburg, NJ: 1995), 30, 1-6.
[vi] Magnuson, B., Harsono, M., Stark, P. C., Lyle, D., Kugel, G., & Perry, R. (2013). Comparison of the effect of two interdental cleaning devices around implants on the reduction of bleeding: a 30-day randomized clinical trial. Compendium of Continuing Education in Dentistry (15488578).