Teeth whitening continues to be the most popular aesthetic dental treatment and is a gateway to more extensive restorative aspirations. According to the Oral Health Foundation nearly half (48%) of adults surveyed plan to whiten their teeth within the next year; and 32% of the UK population expressed a desire for whiter teeth, and 66% have actively considered treatment1.
It therefore makes sound business sense to offer patients professional whitening as it allows practices to achieve a number of prospects; respond to a clear and growing patient demand; expand cosmetic and restorative provision; differentiate the practice with high-quality, aesthetic treatment options; and strengthen patient satisfaction and loyalty. By proactively offering teeth whitening, practices can enhance both their treatment portfolio and their patient experience – and in doing so stimulate business growth.
Philips’ Zoom! Whitening has earned its reputation as a top-tier professional teeth whitening system by combining cutting-edge technology, scientific precision, and patient-focused benefits. However, the company announced this week that it has upped the ante still further and relaunched Zoom! Whitening with a new look and feel, dramatic whitening results, and a new B1 shade guarantee.
B1 Promise announcement and new sustainability pledge
Philips has announced a confident B1 Shade Guarantee: If a patient follows the Philips Zoom! protocol and does not achieve a B1 shade (using its standard 6 syringe kit), free syringes of whitening gel will be provided until the B1 shade is reached. This guarantee is a testament to the Philips Zoom!’s consistency, effectiveness, and clinical backing.
Philips has also redesigned the Zoom! whitening packaging – which is now paper based and fully recyclable. This is part a company-wide pledge of minimal consumption of virgin and non-renewable materials and its ‘use less, use longer, and use again’ approach to operations, products, packaging and services across its value chain.
Philips’ commitment to a sustainability and environmental strategy contains ambitious targets, processes and plans of action in the sustainable use of energy, emissions reduction and maintaining carbon neutrality[i]. The business is focused on driving a transition towards a circular economy – with a business model that includes sustainable materials, dematerialisation, refurbishment, recycling, and waste reduction. It is also restoring and enhancing ecosystems and biodiversity at Philips’ sites and throughout its supply chain[ii].
Philips also launched a new Zoom! Playbook to offer dental professionals a comprehensive guide to teeth whitening. The look and feel of the Guide with its naturalistic lifestyle images will be echoed in new advertising and in-practice materials – ensuring the contemporary product rebrand is reflected across all of the marketing content for Zoom! Whitening.
The step-by-step handbook written for professionals by professionals covers everything clinicians need to know about whitening, helping support both practices which want to introduce whitening for the first time or those looking for ways to amp-up their current offering.
The Playbook draws on the know-how of dozens of leading practitioners to implement whitening to its full potential, and illustrates the dramatic profit increases practices can achieve by offering it to patients. The free digital asset is designed to guide clinicians through every aspect of teeth whitening from understanding the science, to navigating the legal and ethical considerations of treatment. It’s a practical, evidence-based resource which ensures that all team members have the essential knowledge to implement whitening effectively and confidently within their scope of practice.
It includes detailed protocols and visual diagrams and suggested treatment workflows, providing clear guidance on selecting the best approach for each patient. The digital handbook covers everything from contraindications and suitability screening to sensitivity management – it even includes photography guidelines and consent form templates.
Professional expertise
Philips has collaborated with respect whitening experts to create the guide. Dr Alif Moosajee says: “The Zoom! educational package is incredibly valuable for many people within the dental practice, especially those new to whitening. For clinicians who are currently only doing a few whitening cases a month, the package will also help them grow their business. It will help people think outside the box. Patients will end up with a far better treatment outcome whilst practices will be able to add more value, and consequently generate more revenue, so it is a win-win for everyone.”
Hygienist and teeth whitening course provider Megan Fairhall adds: “This document serves as a comprehensive reference for all things related to teeth whitening. Before its introduction, there was nothing quite like it, making it a valuable resource for clinicians and practice owners. Its purpose is to support dental professionals in maximising the potential of Philips Zoom! helping them understand how it benefits their patients, enhances staff knowledge, and drives practice growth”.
She adds “It is designed to seamlessly integrate Philips Zoom! Whitening into daily practice, guiding clinicians on how to effectively communicate with patients, generate interest and deliver the best results. These resources empower practices to optimise their whitening services and achieve long-term success.”
Whilst Dr Kev Chavda advises: “The new Guide’s focus on return on investment is important for practices when considering implementing new brands, and the tips about how to market your whitening offerings are invaluable.”
Contact dental.clinical.support@philips.com to receive a complimentary Zoom! Education Guide.
