Sensodyne, the number one dentist recommended toothpaste brand for sensitive teeth[1], is adding to its essential care range of products. New Sensodyne Cavity + Sensitivity toothpaste is a dual action toothpaste that provides 24-hour active care for both sensitive teeth and cavities*, addressing a problem that those with sensitive teeth may have.
Using optimised fluoride technology, the Sensodyne Cavity + Sensitivity toothpaste draws new minerals into the tooth surface to help protect against cavities, giving consumers stronger teeth from the very first brush. The toothpaste also helps to remove plaque above the gum line and maintain healthy gums*.
Tugce Uslu, Oral Health Marketing Manager at Haleon, said “Sensitive teeth are at the root of everything we do at Sensodyne. We want to ensure consumers do not feel they need to compromise on other oral care needs, such as cavity protection, when using products that cater particularly for sensitive teeth. That’s why we are proud to introduce a product which is scientifically proven to help protect against cavities while providing 24-7 care for sensitive teeth*. With the launch of Sensodyne Cavity + Sensitivity toothpaste, Sensodyne continues to evolve its essential care range, encouraging individuals to take a more comprehensive approach to oral care.”
In alignment with Haleon’s goal to develop solutions for all product packaging to be recycle-ready† by 2025[2], the new toothpaste has a recycled carton, while has recyclable tube, cap and carton.
Sensodyne Cavity + Sensitivity toothpaste will be available to retailers and pharmacists from May at RRP £4.
References and Appendices
† Recycle-ready means packaging that has been developed to be compatible with a targeted existing or emerging recycling infrastructure. By recycling infrastructure, we mean the state-of-the-art technology and operations capable of achieving efficient collection, sorting and processing into recycled material feedstocks.
* With twice daily brushing
[1] Dentist Survey, UK, 2023. For verification: mystory.gb@haleon.com
[2] Haleon Impact – Plastics and Recyclable Packaging
† Recycle-ready means packaging that has been developed to be compatible with a targeted existing or emerging recycling infrastructure. By recycling infrastructure, we mean the state-of-the-art technology and operations capable of achieving efficient collection, sorting and processing into recycled material feedstocks.
* With twice daily brushing
