Kenvue* has appointed Bas Vorsteveld as Area Managing Director for Northern Europe.
Bas Vorsteveld will oversee Kenvue’s Northern Europe business in the UK, Ireland, Norway, Sweden, Denmark and Finland, across a portfolio of iconic brands including Listerine.
“We are excited to welcome Bas as Area Managing Director for Kenvue in Northern Europe and to our Europe, Middle East and Africa (EMEA) Leadership Team,” said Carlton Lawson, Group President, Europe, Middle East, Africa and Latin America at Kenvue. “With almost three decades of experience in consumer goods and healthcare, Bas brings a proven track record of delivering industry leading growth, building high performing teams and deep industry knowledge that will be invaluable as we work to further boost Kenvue’s regional performance and growth. I’m confident that his experience advocating for the role our industry can and should play in promoting the value of self care will help us deliver on our clear purpose to put the power of everyday care into the hands of more consumers”.
“Kenvue’s iconic brands speak for themselves, and I am excited by the truly holistic approach to self-care we can offer through the entire range of different categories we thrive in,” said Bas Vorsteveld. “I’m thrilled to join the Northern Europe team, and I look forward to getting out across the region to spend time with our customers and stakeholders across the industry as well as our dedicated team.”
Prior to joining Kenvue, Bas held the position of Vice President & General Manager for Great Britain and Ireland (GBI) at Haleon. Over the past three years, Bas played a critical role in driving the GBI business, separating it from GSK while delivering industry leading growth and achieving notable recognition among customers including Best Company at the UK Pharmacy Awards 2024. He was until recently President of the Board of the PAGB, launching the organisation’s 5-year strategy which focused on how the industry can support the government in alleviating healthcare pressures through the promotion of self-care. Previously, he held several roles across Europe with GSK Consumer Healthcare including VP & Head of Commercial Excellence EMEA, VP & General Manager France and French speaking Africa & Maghreb, and GM Benelux. Prior to that he held GM roles at Novartis. Bas started his career at Campina.
