Sensodyne, the number one dentist recommended toothpaste brand for sensitive teeth[1], has launched the new Sensodyne Clinical Repair toothpaste range, comprising of Sensodyne Clinical Repair Deep Clean and Sensodyne Clinical Repair Active White.
Using Sensodyne’s innovative NovaMin technology, the toothpaste range is backed by over 10 clinical studies on NovaMin and is clinically proven to provide long-lasting sensitivity relief*, and starts to repair sensitive teeth in two minutes**.
With extra-fine perlite, Sensodyne Clinical Repair Deep Clean provides 32% more effective cleaning action***, and Sensodyne Clinical Repair Active White offers 35% better whitening action*** with extra-fine perlite and silica.

Michael Durkin, GB Sales Director, Haleon, said: “Almost half of the adult population suffer from sensitivity[2], which can have a strong impact on their day-to-day lives – from what they eat and drink, to the kinds of activities they can enjoy. We are hearing that patients with sensitivity are asking for more from the products on offer, seeking out longer term solutions. At Sensodyne, we are dedicated to investing in research and providing products that help patients improve their oral health and care for sensitive teeth, as 86% of people with sensitive teeth want to actively repair their sensitive teeth[3]. This new range, available from January, equips oral health and pharmacy professionals with reliable solutions for sensitivity they can recommend to patients.”
In alignment with Haleon’s goal to develop solutions for all product packaging to be recycle-ready† by 2025[4], the products in this new toothpaste range have recyclable tube, cap and carton.
Pharmacists and dental professionals can access the oral care resources on the Haleon Health Partner Portal. To navigate to Sensodyne resources, please filter by “products” under the “oral health” tab.
The Sensodyne Clinical Repair launch will be supported by a full media plan from March, including investment for visibility across expert titles and channels. Haleon dental representatives will also be commissioned to communicate the launch with the dental health care personnel.
The Sensodyne Clinical Repair toothpaste range is available in store from January at a RRP of £10^.
References and Citations
* With continued use
** For clinically proven relief in 14 days
*** vs Sensodyne Repair and Protect Mint
† Recycle-ready means packaging that has been developed to be compatible with a targeted existing or emerging recycling infrastructure. By recycling infrastructure, we mean the state-of-the-art technology and operations capable of achieving efficient collection, sorting and processing into recycled material feedstocks.
^ Pricing at sole discretion of retailer
[1] Dentist Survey, UK, 2023. For verification: mystory.gb@haleon.com
2 45%: Incidence Data: EMEA/LATAM 11 market average & USA.
3 Audience profiling study US (2024)
4 Haleon Impact – Plastics and Recyclable Packaging
** For clinically proven relief in 14 days
*** vs Sensodyne Repair and Protect Mint
[1] Dentist Survey, UK, 2023. For verification: mystory.gb@haleon.com
[2] 45%: Incidence Data: EMEA/LATAM 11 market average & USA.
[3] Audience profiling study US (2024)
† Recycle-ready means packaging that has been developed to be compatible with a targeted existing or emerging recycling infrastructure. By recycling infrastructure, we mean the state-of-the-art technology and operations capable of achieving efficient collection, sorting and processing into recycled material feedstocks.
^ Pricing at sole discretion of retailer