Leanne Armstrong is the Founder and Creative Director of Black Ivy Design. Here, she discusses how she worked on a complete dental practice redesign, while remaining operational for NHS patients throughout the process.
The brief
Missed appointments cost dental practices thousands of pounds per year. To address this problem, House of Dental, a mixed practice in Hinkley, Birmingham, set Black Ivy Design a brief to improve attendance by transforming the practice into a striking, comfortable and welcoming environment that referenced the feel of a hospitality or hotel setting – all while ensuring the space was relevant for private and NHS services.
Leanne Armstrong, Founder and Creative Director of Black Ivy Design, said: “With an even share of NHS and Private patients, it was important for House of Dental that the space should feel both accessible and subtly luxurious. They wanted the design to convey a sense of serenity, while also functioning perfectly as a busy dental practice.
“The works had to be carefully planned to ensure House of Dental remained fully operational to NHS patients throughout the process,” Leanne continued. “As much consideration had to be given the patient’s flow throughout the practice as to staff productivity.”
A timeless design concept
The interior design was centred around creating a relaxed patient experience rather than aligning with trends that might date. Leanne explained: “To put patients at immediate ease, the reception area was decorated with neutral off-white tones and marble, complemented by greenery and centrally placed dark seating. A contrasting partition with lit signage at the entrance added a touch of luxury.
“The aim was to create a more open, modern, and inviting space for patients and staff. This was achieved by extensive work, including the removal of some walls and the relocation of the staircase encased with glass. A balcony provided even more natural light to add to this sense of expansiveness.”
Judicious use of natural wood, stone and marble as well as a polished mineral composite enhanced the hospitality feeling. Feature walls with decorative mouldings painted in the same warm colours as the walls, added subtle visual interest. A few selected artworks were chosen to reflect the whole ethos of the design, featuring harmonious work to make people feel relaxed and at ease.
“These elements all work together to create a bright, welcoming, natural space with a sense of openness,” added Leanne. “They produce a refined aesthetic that feels comfortable yet elevated, helping to make patients feel at home.”
Treatment rooms – total function, enhanced relaxation and comfort
To move away from the traditional white clinical look while ensuring every surface was easy to wipe down for optimal hygiene, polished marble was complemented by warm lighting and dark cabinets. Like the reception area, the layout of consulting rooms was planned to maximise the use of natural light.
Tactile finishes, signature scents and a sound system were incorporated to contribute to a relaxing sensory experience. TV screens were installed in ceilings to help distract patients who might be feeling anxious or uncomfortable during long procedures. A screen was also installed at the end of the dental chairs in each surgery to make it easier to show patients their records, x-rays or to help them visualise or understand their treatment options.
Problem-solving to maintain compliance while realising the client’s vision
Black Ivy Design meticulously planned each phase of the project to minimise disruption. This included scheduling construction activities during out-of-hours and creating temporary partitions to maintain a safe and welcoming environment.
By collaborating closely, both client and designer ensured patient care was prioritised throughout the renovation. Temporary adjustments were made to operations, including reconfiguring patient flow and maintaining clear communication with staff and patients about any changes. This partnership allowed the dental practice to maintain high standards of care while progressing with the project.
The importance of excellent project management
Every project undertaken by the Black Ivy Design is centred around the unique needs and identity of the client. The studio offers total design and build support – from initial consultation through to realisation. House of Dental said: “Working with Black Ivy Design has been a great experience. Their professionalism made the process smoother and more manageable. The transformation of our practice has exceeded expectations, and we’re thrilled with the results.”
“This project was exciting for us because of the challenge to create a beautiful, serene space that functions well as a clinical environment,” Leanne concluded. “We are extremely proud of the result. The renovation has enhanced the overall patient experience, providing a calm and spacious environment that supports our commitment to excellent dental care. The engaging design has meant patients are more likely to attend appointments and feedback has been excellent.”
