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Dentists’ Provident supports Income Protection Awareness Week campaign


  Posted by: The Probe      4th August 2022

As the leading income protection provider for the dental profession, Dentists’ Provident are supporting this year’s Income Protection Awareness Week (IPAW) running from 19-23 September 2022

With more than 150 million working days lost in the UK due to sickness absence in 2021 and with only 6% of adults in the UK having income protection[1], the Income Protection Task Force (IPTF) is running an awareness campaign to highlight the importance of people being insured against the risk of not being able to work after becoming ill or getting injured.

The campaign kickstarted last month with ‘100 days to go’ and it’s #LetsTalkIP social campaign leading up to Income Protection Awareness Week. It’s the second time the awareness week will be run and will include a range of insightful materials and useful information to help raise awareness of the importance of having income protection insurance.

“An income protection insurance plan can help you maintain your lifestyle without depleting your savings, relying on your family or the welfare state for financial support, as it will provide you with a regular payment to help replace the income you lose,” says Kirby Mardle, Chief Finance Officer at Dentists’ Provident.

“Having helped dental professionals achieve financial security during periods of illness and injury for over 110 years, we know all too well the safety net income protection can give individuals.  As a leading income protection insurance provider to the dental profession, we are proud to be working with the IPTF in raising awareness of the importance of income protection.”

The IPTF’s members are businesses from across the financial services industry, involved in income protection insurance in the UK. Dentists’ Provident along with more than 30 other businesses from across the insurance industry are supporting the IPTF’s mission to raise awareness of the value of income protection through the campaign.

Andrew Wibberley, co-chair of the IPTF said: “Getting your income protected as soon as possible is incredibly important to your future. Our awareness week is just one way we try and get this type of insurance noticed, particularly by younger generations. In my experience, we are seeing a rise in young people claiming on their income protection plans, especially for health issues such as musculoskeletal problems and mental health.

Unexpected time off work due to illness when you’re young could mean you’re unable to meet your basic living expenses or disrupt your plans to buy a house. Making sure you have money coming in if you have an injury or illness, lets you plan for life with more certainty.”On Monday 19 September the awareness week starts with a webinar about the importance of income protection, with the rest of the week being more targeted at financial and specialist advisors.

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[1] Financial lives survey 2020 page 60/222 Offers UK Dental Practice Owners The Chance To Sell Their Practices For A Premium Price. We Are One Of The UKs Leading Company's In The Sector.

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