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  Posted by: Dental Design      21st September 2021

Demand for cosmetic dentistry is rising, with many adults seeking procedures to enhance their smile aesthetics and boost their confidence. While dental professionals realise there is no age limit on wanting to look and feel better about yourself, it’s important that people understand the cosmetic dental solutions available to them at all times of life. This means offering high-quality treatment and marketing these solutions in a way that patients really understand the potential benefits.

Through the ages

Though some practices might see a patient demographic with certain ages more prevalent, most will care for a mixture of individuals. It’s important to be aware of this for a number of reasons, including how it may influence marketing activities, the types of treatments that will be most popular and the outcomes that patients will be looking for. For example, younger patients might be more motivated by the speed of treatment, while older patients may have a greater appreciation for the benefits of minimally invasive solutions.

Other aspects that can vary between patients in their 20s and those in their 60s include their budgets and their time availability, as well as the aesthetics they are looking for. For instance, younger patients are more likely to seek results closer to the traditional Hollywood smile, while a mature patient might prioritise a more natural-looking outcome in-keeping with their age but still giving them the boost in self-confidence they desire. It is, therefore, crucial that the dental team take a patient’s age into consideration when providing any dental treatment, but especially when approaching cosmetic procedures.

Too old for cosmetic dentistry

While many young people are highly motivated to pursue cosmetic dentistry, older patients may be less inclined to seek services. Whether due to past experiences, traditional values or just a general misunderstanding, some older people might feel embarrassed asking for aesthetic improvement or simply not think about it as an option for them. As such, it is not unusual for patients to believe they are too old for cosmetic dentistry – even when they are just 50-years-young!

It’s up to dental professionals to put cosmetic dentistry back on the menu and to give all their patients the opportunity to enhance their smile and their self-esteem. Individuals will take comfort in and inspiration from the knowledge that they are not alone and that many people of a similar age to them (or older) that have very successfully undergone dental treatment. They need to understand what a difference even a simple restorative or cosmetic procedure could make to their appearance and their confidence.

 

Making a statement

Your marketing materials come into their own here. Being able to show patients what is possible and demonstrate the standard of results you have achieved for others will go a long way in helping them make the right decision for them. Even when you haven’t created your own portfolio to present, working with dental laboratories who can provide evidence of the restorative creations they can deliver will be hugely beneficial. Before and after case images are essential in providing a visual aid for patients to see just what is possible and what a difference treatment can make. With a greater appreciation of how stunning cosmetic dental solutions can be, patients (of any age) are also more likely to proceed, which can significantly increase treatment acceptance rates.

Meeting expectations

Whether you have your own portfolio or not, working with a lab partner that can support you in educating patients and allaying their fears is a huge advantage. You can then trust them to not only deliver exceptional outcomes, but to also help excite patients and manage their expectations.

Knight Dental Design Laboratory is unique in that it offers a professional portfolio for its partnering clinicians to show their patients. This stunning book highlights the exceptional results that the talented team can achieve, helping patients to make the right treatment decisions for them. Knight Dental Design will even help you build your own cosmetic dental portfolio over time, providing invaluable tools and support.

Giving your patients even greater peace of mind, the team’s work can be seen on the TV – having worked with popular Channel 5 programme Ten Years Younger in Ten Days to transform participants’ smiles and their lives. In addition, the lab is a six-time winner of the UK Dental Laboratory of the Year, so you know you’ll receive the consistent quality work you and your patients need.

Beyond numbers

At the end of the day, good quality dentistry is much more than it first appears. It’s as much about restoring self-confidence and reigniting a passion for life, as it is about enhancing the smile. It’s essential that all patients are aware of the opportunities that good cosmetic dentistry can offer them – regardless of their age!

For more information, please visit www.knightdentaldesign.co.uk, email info@kdduk.net or call 0208 317 0979

 

Author – Tony Knight


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