The Probe - Proudly serving the dental profession for over 60 years

Align Technology Launch Invisalign Connect Pop-Up in the UK


  Posted by: The Probe      16th July 2019

Align Technology, Inc. (NASDAQ: ALGN), the company that designs and manufactures Invisalign clear aligners and iTero intraoral scanners, announced it has launched its first Invisalign Connect Pop-Up in London`s Westfield shopping centre. The interactive Pop-Up was located in one of the city’s busiest areas, with thousands of daily visitors – including prospective patients who may be interested in teeth straightening. By bringing the Invisalign brand directly to consumers in a digital and consumer-friendly environment, Align seeks to inform consumers about the benefits of well-aligned teeth, as well as to connect them with the trained Invisalign doctors of their choice who will determine if they are the right candidate for a treatment.

The first Invisalign Connect Pop-Up brought the Invisalign brand closer to the consumers so they can:

  • Browse, ask questions and learn about the benefits of teeth straightening with an Invisalign treatment
  • Take the Smile Assesment or SmileView simulation of what their smile could look like after treatment
  • Learn more about the cutting-edge technology behind Invisalign aligners
  • Be connected to their Invisalign trained doctor of their choice to determine if they are a good candidate for an Invisalign treatment

Invisalign staff present onsite helped the visitors navigate through the Pop-up`s digital consumer journey and answer questions, related to teeth straightening. Invisalign trained staff are not clinicians or doctors. The consumers interested in a treatment will be referred directly to an Invisalign trained doctor of their choice to assess their suitability for the treatment.

Align Technology EMEA senior vice president & managing director, Markus Sebastian, said: “We are delighted to be launching the first Invisalign Connect location in the EMEA region, and we couldn’t think of a better location than London. Invisalign Connect is a new consumer programme that taps into Align`s efforts to keep consumers informed about the benefits of clear aligner therapy under a doctor`s supervision, and to connect them with an Invisalign trained doctor of their choice. I believe Invisalign Connect Pop-Up will make a great addition to our existing consumer programs in the UK and in the region”.

Adds Align Technology vice president of consumer, Alexandra van der Stap: “Consumer demand for teeth straightening is increasing, making it more important than ever to connect interested consumers with trained Invisalign doctors. Last year alone, more than 3.5 million users visited Invisalign consumer websites in EMEA, looking for teeth straightening. We believe our role is to facilitate the connection between consumers and doctors. Thanks to Invisalign Connect programme, we will be able to inform consumers about the benefits of teeth straightening and ensure they visit an Invisalign trained doctor of their choice who will supervise their treatment, helping them achieve a new, straighter smile”.

The Invisalign system is the most technically advanced clear aligner system in the world and the most recognised brand in orthodontics. Globally, 6.8 million Invisalign patients have been treated with the Invisalign system, with more than 1 million patients in EMEA.

The Invisalign system is doctor-prescribed clear aligner treatment. Consumers in the UK, interested in teeth straightening can visit an Invisalign trained doctor of their choice who will assess if the patient is applicable for clear aligner therapy.

Join our
Mailing List

Sign up to our newsletter and keep up to date on the latest happenings in the dental market.

Sign up today