43% of UK survey respondents want to improve their teeth with whitening, veneers or Invisalign
NewsPosted by: Dental Design 7th January 2019
America used to be the home of aesthetic treatments, but it seems demand in the UK is set to outstrip the US, according to a survey by the doctor booking website, RealSelf. A survey of more than 1,000 UK residents aged over 18 years of age showed that 76% of people in the UK wanted to change something about their face or body compared with 80% in the US, but here, more people are considering taking action.
The survey showed 40% on Brits are considering a surgical or non-surgical cosmetic treatment in the next 12 months, while 37% of American’s are thinking of booking in.
Driving demand are the millennials with 62% of 18-34 year olds thinking about having a non-surgical treatment within the next 12 months compared to 28% of the 35+ age group.
Most desired improvement
The most desired improvement, according to the poll conducted by Harris Poll for RealSelf, was not Botox and fillers but cosmetic dentistry. Some 43% of UK respondents wanted to improve their teeth with whitening, veneers or Invisalign, in comparison with the recognised home of the pearly whites, the US, where just 36% were interested in procedures for teeth. This may in part show the UK is catching up with the US.
What’s driving the trend? In both countries 43% of respondents to the online poll said their motivation was to improve their self-esteem and confidence:
UK US
Improve self-esteem/confidence 43% 43%
To look as good as I feel 35% 34%
Combat ageing 22% 20%
To look younger 22% 23%
Important events such as a milestone birthday or wedding were also cited as prime reasons for wanting procedures, along with divorce, starting a new job or a new relationship.
To view the complete report please visit www.realself.com/press. For more information about Invisalign visit www.invisalign.co.uk
