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  Posted by: The Probe      1st August 2018

Paul Critchley is Managing Director of Smile:Together and here he discusses why they joined the Association of Dental Groups (ADG):

“We joined the ADG for two reasons. The first was that we wanted to share and better understand some of the issues we face by working with peers in similar business structures to ourselves. Two heads are always better than one when seeking solutions to industry-wide challenges that affect our patients and the ADG provides a source of shared knowledge.

“The second reason was that we wanted to join an organisation that had an influential voice on these matters. In a care profession like dentistry where political or operational decisions are being made about your sector, it’s useful to be able to contribute and we now have a far greater influence than we would as a stand-alone group in a rural part of the country.

“It’s important to Smile:Together that dental professionals realise dental groups have a real patient- and community-focus. It’s not just about running the treadmill and generating money – it is about being the caring profession that dentistry should be. We believe that being a part of the ADG will help us to maintain this ethos.”

For more information about the ADG visit


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