Flossing has always been the weak link when it comes to oral hygiene. Clinicians know it works; patients know they should do it. Yet the evidence consistently shows that most people floss infrequently, inadequately, or not at all – particularly those with tight contacts, fixed orthodontic appliances, or limited manual dexterity.[i] For many people, traditional string floss is the dental equivalent of a cold shower: they know it is good for them, and they find any excuse to avoid it.
The tools available should make routines simpler, more thorough, and more effective – kickstarting an oral hygiene practice that will protect a patient’s smile for life.
Tahir Oral Care, a British oral care company founded by Stefan White, set out to address this challenge with a straightforward premise: the reason people do not floss is that the tools are not always right. The Tahir Electric Flosser is his answer.
Designed around the patient who need it most
Dr Dhiru Patel, Specialist Orthodontist, has noted the value of the device for patients in active orthodontic treatment, where interdental cleaning around brackets and wires is both critical and notoriously difficult to achieve.
As he puts it: “The Tahir electric flosser is a very useful and practical device – it is nothing short of inexplicable that a product of this kind has been absent from the market for so long.”
The evidence supporting powered flossing devices for patients is well-established[ii],[iii] – generally considered to be between 29% to over 50% more effective than string flossing. What has been glaringly missing is a well-designed, evidence-backed product for clinicians to recommend.
The Tahir Electric Flosser is a rechargeable, handheld device built for one-handed use. It delivers 12,000 sonic vibrations per minute across four cleaning modes, and uses disposable floss heads that are replaced every three to four days. The result is a device that mimics the motion and efficacy of traditional flossing while removing the dexterity demands that cause so many patients to abandon the habit.
The Tahir Electric Flosser is designed with exactly these patients in mind.
The floss heads are recyclable, available in cool mint, and included in quantity in the starter kit – enough to cover the first two to three months of use. Sensitivity-safe technology makes the device appropriate even for patients with gingival sensitivity who might find other powered options too aggressive.
Built to be believed
Tahir Oral Care has secured £200,000 in grant funding to conduct a randomised controlled trial with Barts and the London School of Medicine and Dentistry across 1,000 patients in London – generating the kind of peer-reviewed, product-specific evidence that is still rare in the consumer oral care space.
Results are forthcoming. The intent is clear. This is a brand that wants to truly earn its place on the recommendation list – not just the shelf.
The Tahir Electric Flosser is available for patients at tahiroralcare.com and through Oraldent, Amazon, and Harrods. For practice enquiries and professional ordering, visit tahiroralcare.com
[i] AlMoharib HS, Alqasem A, Almusfer G, Aldosari MA, Almadhoon HW. The effectiveness of water jet flossing and interdental flossing for oral hygiene in orthodontic patients with fixed appliances: a randomized clinical trial. BMC Oral Health. 2024;24(1):498. Published 2024 Apr 27. doi:10.1186/s12903-024-04166-0
[ii] Mohapatra S, Rajpurohit L, Mohandas R, Patil S. Comparing the effectiveness of water flosser and dental floss in plaque reduction among adults: A systematic review. J Indian Soc Periodontol. 2023;27(6):559-567. doi:10.4103/jisp.jisp_597_22
[iii] Winchmore Hill Dental. String Floss Or Water Flossing: Which Is Best? – Winchmore Hill Dental Practice. Winchmore Hill Dental Practice. Published January 21, 2024. Accessed May 11, 2026. https://winchmorehilldental.co.uk/string-floss-or-water-flossing-which-is-best/
