Fifteen years ago, I walked through the doors of the British Academy of Cosmetic Dentistry (BACD) as a young, curious new dentist after having attended a single regional lecture whilst in my final year. I did not yet know that this academy would shape not just my professional path, but my purpose.
This year, I have had the privilege and responsibility of leading the BACD as its President during one of the most pivotal times in its history. Dental education, professional community and member value are all being redefined across our profession, and while we’ve faced challenges, I’m proud to say: we’ve emerged stronger.
We’ve made bold but necessary decisions to safeguard the future of the academy by reshaping the Annual Conference going forward; restructuring not only to preserve our future, but to elevate it. We’ve reimagined the way we bring value to our members by leaning into our strengths: our community, our passion, and our shared belief that excellence in cosmetic dentistry is about more than aesthetics – it’s about integrity, trust, and heart.
This year we have more members within the BACD accreditation program than ever before, and 2025 marks the release of the BACD Awards to showcase the very best our membership has to offer this profession and their patients. There has been unprecedented interest in events such as The Young Dentist Day which, under the leadership of our Young Membership Committee, was my attempt many moons ago at creating a self-sufficient, inspirational and safe space for new dentists and students. Never would I have imagined its success today.
I’m incredibly proud of the advances the academy has made this year in terms of digital presence, and the growth of our online community. Having spent most of my years on the board as Communications Chair, I understand how dynamic and challenging this space can be. We are excelling in this landscape: the BACD website is new, improved and works like an app, allowing members to easily access their account, perform admin tasks and book events in style, such as the new gala dinner seat booking system and the membership points tracker and QR code event registration. Investing in these tools enables the academy to not only remain innovative, but to provide a smooth service for our members.
Also this year, we have restructured our individual committees into the BACD Task Force. This is a group of highly committed and exceptional individuals all working towards a common goal, united as one, without friction or competition. With a support network like this, I am looking forward to the successes that will come in future years.
Our members are the heart of this academy. Whether you’ve been with us from the beginning or you’re attending your first BACD conference – you matter. It’s because of you that this organisation is thriving. Your commitment fuels everything we do. Membership benefits within the dental and non-dental space have been a priority. The annual BACD ski trip has become a tradition, along with the driving and golf day, and boutique event invites for members to exclusive product sampling and tastings have also proven popular. These exist to strengthen what the BACD is known for: it’s community.
Education has and will always be the top priority for this academy, and the 2026 calendar has been designed with considerable thought by our Education Committee, taking note of what members want. Hands-on sessions, lectures, webinars, and learning along with international and home grown speakers together bring a unique offering, not only for the necessary CPD, but for inspiration and tips and tricks that aim to position BACD members at the forefront of what they do.
I must thank our incredible board members. You give your time and your expertise selflessly. Your passion is not only inspiring; it’s contagious.
Of course, Suzy Rowlands our executive administrator – there aren’t enough words to describe your contribution. Your devotion to the academy is unmatched, and we are endlessly grateful for your dedication behind the scenes. Quite simply, we couldn’t do this without you.
What gives me the most pride as President is not just what we’ve achieved this year – it’s what I see ahead. The future of the BACD is bright because it will be in the hands of exceptional individuals who care deeply and dream boldly.
As I reflect on my journey from student to President, I’m reminded that this academy is not defined by one person or one year – but by the collective spirit of those who care enough to contribute, connect, and create something extraordinary.
So here’s to community. Here’s to resilience. Here’s to the next chapter of the BACD – one we’ll write together.
Dr Sam Jethwa BDS MFDS RCS PgDip Clin Ed
Instagram @dr.samjethwa
President – The British Academy of Cosmetic Dentistry
Founder – Bespoke Smile Advanced Dentistry & Academy
We have helped hundreds of dentists achieve their professional goals, and thousands of patients achieve their dream smiles.
For further information and enquiries about the British Academy of Cosmetic Dentistry visit www.bacd.com
