BDIA Dental Showcase 2024 was a bustling hub of activity. It gave practice owners and managers an opportunity to engage with the entire industry in order to make more informed decisions for the future of their businesses. Whether looking for state-of-the-art technologies, revolutionary treatment materials or other innovations designed to optimise clinical workflows across the practice, dental professionals had a chance to discover the latest in the market and even test out solutions for themselves.
For this to be effective, BDIA Dental Showcase collaborates closely with key industry partners and sponsors, whose contribution to the event and to the profession is appreciated no end. NSK (Official Handpiece Partner 2024) returned to Showcase after seven years away from major events. Alexander Breitenbach, UK Managing Director at NSK, shared why they chose this exhibition and what he thought of his two days in London:
“This event is all about BDIA member companies presenting their wares to the profession. There has been a really positive vibe from the audience and exhibitors. It’s great to come together as industry and profession to showcase what we have to offer and to promote clinical excellence. The benefits of attending for dental professionals are, without any doubt, the fact that everyone is here, so you can make informed decisions when looking to buy and invest.”
The team from Evident (Official Loupes Partner 2024) also had a great event. Stephen Selwyn, Managing Director of Evident, commented:
“BDIA Dental Showcase brings together dentists and industry in one environment. They get an opportunity to see what’s new, try it, and talk to the experts. There is no reason not to come to this show!”
For SDI, BDIA Dental Showcase is the only dental event that they attend. Jayne Cahill, UK Sales Manager at SDI, said:
“We’ve always supported the event and for us, it’s the most successful show. We speak to clinicians and we take orders – if you’ve got a new product to detail, this is the show to come to! We only attend one show a year, and our choice is always BDIA Dental Showcase so I would recommend anyone who hasn’t visited or exhibited to do so! To sum it up in one word, successful!”
The gathering of profession and industry enables attendees to interact directly with manufacturers, product experts and thought-leaders in 
their respective fields, providing another key benefit of attending the UK’s largest dental exhibition. Nicola Kevill, National Sales Manager UK & Ireland at Septodont UK (Event Sponsor), commented:
“A key reason to come to BDIA Dental Showcase is that it’s great for networking – you get to see lots of different dentists and companies. It’s also great to see demonstrations from product representatives and clinicians can gain CPD, including from within the clinical workshops we supported. BDIA Dental Showcase is really important for the industry to gain access to clinicians, to collaborate with colleagues and to be able to network freely.”
Kai Turck, Equipment Sales Manager from Henry Schein, agreed with this sentiment:
“It means everything to be involved with BDIA Dental Showcase. It means we are very close to our customers, can interact with them and meet them face to face again, which is wonderful! To sum it up in three phrases, I’d say exciting, full of opportunity and very positive in terms of meeting customers!”
The Clinical Excellence Workshops were brand-new for 2024 and were extremely well-received by the profession. The sell-out sessions were enthusiastically supported by the industry. They provided a unique opportunity for dental professionals to receive hands-on instruction from leading clinicians and first-hand experience of various clinical products and techniques. These practical workshops are just one example of how BDIA Dental Showcase continues to innovate in order to meet the changing needs of the dental profession.
Also new for 2024 was the ADI Implantology Zone and Theatre, hosted by the Association of Dental Implantology (ADI). Amit Patel, Immediate Past President of the ADI, and Pynadath George, President-Elect of the ADI, reflected on the event:
“This is the first time that the ADI has bene part of BDIA Dental Showcase. It has given us an opportunity to get dental implants out to the general dental population. Implants can be seen as a closed-door network, but hopefully this will expose more colleagues – including dentists, dental hygienists/therapists and dental nurses – to what we do and what type of treatment is available. We are also grateful for being able to bring more implant companies to the exhibition, including manufacturers and implant education providers.”
It is this approach to the annual event that makes dental individuals and organisations come back time and time again. Mark Allen, Managing Director of Coltene (Event Sponsor), said:
“As a manufacturer, we have been coming to BDIA Dental Showcase for 35 years. The spirit of the show means we can find new business, get
new leads and show new products – that’s why we keep coming back.”
Holger Emmert, Head of Marketing at SprintRay, added:
“The event has been amazing, very busy and super successful for us. BDIA Dental Showcase provides direct contact with all our UK customers and therefore, the opportunity to convince them first-hand of the advantages of chairside 3D printing. Bringing people together is so important in dentistry and that is what is happening here.”
It’s no wonder that BDIA Dental Showcase has remained a long-term staple in the dental calendar for profession and industry alike. For 2025, all visitors can expect even more networking opportunities and exciting new features. It will be a platform for innovation and inspiration, product launches and live demonstrations, with the chance to create and maintain meaningful relationships between profession and industry once again.
Leigh Bonnar, Representative for Haleon in Scotland, eloquently summarises why dental professionals should make the most of everything that BDIA Dental Showcase has to offer:
“Shows like this offer a really good opportunity to bring the full dental community together, in one shared space where we can learn from each other and share ideas. It has been really informative, friendly and dynamic. Dental professionals should attend BDIA Dental Showcase because there’s so much to learn and there are so many people here you can gain information from. It’s an unrivalled experience where you get to network with the full dental community.”
Be prepared to take your business to the next level – don’t miss BDIA Dental Showcase 2025.
BDIA Dental Showcase 2025
14th-15th March
ExCeL London
